Generative AI Creative Marketplace Grows as Rembrand Joins The Trade Desk’s Kokai Platform

The Trade Desk Expands AI Creative Marketplace with Rembrand Integration

The Trade Desk is enhancing its generative AI creative offerings by partnering with Rembrand, a leader in spatially-aware AI technology for content creation and advertising. This new partnership enables advertisers to use Rembrand’s Virtual Product Ad solution, embedding branded elements seamlessly into digital content such as creator and influencer videos.

Rembrand’s technology analyzes video content frame by frame to find natural, in-scene spots where brands can be integrated subtly during post-production. These branded elements then form the basis of content-driven ad units delivered programmatically through The Trade Desk platform. This results in ads that feel more authentic and relevant to viewers.

What This Means for Creatives

For creatives, this integration offers a fresh way to blend advertising with content without disrupting the viewer experience. It allows brands to be part of the story, not just an interruption. The Virtual Product Ad format can help creative teams explore new storytelling techniques by embedding products directly into videos.

Rembrand is also preparing to extend its capabilities to connected TV (CTV) and film, with The Trade Desk as its first media buying platform partner in this space. This opens up new avenues for creative ad placements across multiple screens and formats.

AI-Driven Creative Optimization Marketplace

Rembrand joins a growing list of AI creative partners on The Trade Desk’s Kokai platform, including:

• Bunny Studio: Offers streamlined, high-quality audio production with a global network of voice talent, perfect for multilingual audio ads across podcasts and streaming platforms.
• Nova: Provides native ad tools that blend smoothly into publisher sites, improving ad performance without disrupting user experience.
• Spaceback: Transforms social content into programmatic-ready display, video, and CTV ads.

These tools work together to help advertisers create dynamic, contextually relevant campaigns that adapt to changing consumer behavior on the open internet.

Why This Matters

Advertisers and creative teams benefit from this integration by gaining more control over how brands appear within content. The approach encourages immersive, culturally relevant ads that respect viewer engagement rather than interrupt it.

This shift toward AI-driven creative solutions supports a move beyond traditional media buys, focusing instead on adaptable ad experiences that align with how audiences consume content today.

For creatives looking to expand their skills with AI tools and programmatic advertising, learning more about generative AI solutions like these can be valuable. Explore relevant AI courses and resources to stay ahead in digital advertising.