Global Video Editors Embrace AI and Filters for Creative Personalization, Movavi Study Finds

Movavi Study Reveals How Creatives Use AI and Filters in Video Editing

Movavi analyzed video editing patterns from 70 million users across 190 countries over two years, focusing on the use of filters, presets, and AI features. Despite only 8% of edited videos containing colour filters, users who apply filters test an average of 200 variations per project. On average, 16 filters are layered per video where filters are used, showing a strong tendency for experimentation and personalisation.

Popular Advanced Editing Features

Beyond basic edits like cutting and trimming, 26% of users use animation tools, making it the most popular advanced feature. Slow-motion effects come next at 18%, followed by Picture-in-Picture used by 9% of creators, averaging 12 instances per video. Noise removal appears in 8% of edits, with less frequent but consistent use of background removal (6%) and video stabilisation (2%). These tools help creators improve video quality without requiring extensive expertise.

User-Friendly Filter Exploration

Dmitriy Gripak, Product Manager at Movavi, attributes the high engagement with filters to intuitive features like skimming, quick previews, and mouse-over effect previews. These make cycling through hundreds of filters fast and easy, helping creators find the ideal look without frustration.

Minimal Geographic Differences in Editing Habits

The study found little variation in editing behaviours across countries. Gripak notes a clear global trend towards adopting AI tools such as automatic subtitles, speech-to-text, background removal, and instant special effects. This shows that creators worldwide are embracing AI to streamline their workflows.

Insights from Industry Experts

• Marketing Expert: Users want quick, stylish edits. Even beginners use dozens of filters and effects, reflecting rising content quality standards. AI tools like automatic transcription and smart editing are becoming essential.
• Video Creator for Major Organisations: Slow-motion and cinematic filters are gaining popularity. Preset styles help beginners produce professional-looking videos more easily. Demand for automation and social media-friendly formats, especially vertical video, is rising.
• Brazilian Video Editor and Educator: Filters and animations are popular in social media short videos like tutorials, makeup, and recipes. Mobile editing and AI-powered tools are making content creation easier for both beginners and seasoned editors.

Movavi Video Editor’s Role

With over 70 million users worldwide, Movavi Video Editor offers access to a vast library of more than 6,000 video effects. Since 2022, the company has integrated AI capabilities to support creators at all skill levels. Its educational versions are widely used in schools and universities, aiding digital content creation and remote learning.

For creatives looking to sharpen their video editing skills and explore AI-powered tools, checking out curated video editing courses can be a practical next step.