Globant FUSION launches AI Agent suite for full-funnel marketing transformation

Globant FUSION: AI Agents Streamlining Full-Funnel Marketing and Advertising

Globant has introduced FUSION, a suite of AI Agents designed to address real challenges in marketing, communications, and advertising. Available through a single subscription to Globant Enterprise AI, FUSION covers everything from research and content creation to hyper-segmentation and media asset production.

This approach blends human creativity with AI-driven efficiency, allowing brands to scale their marketing efforts with precision. The suite runs on Globant's AI Pods subscription model, giving organizations the flexibility to scale AI use based on actual needs and achieve measurable business outcomes.

What Globant FUSION Brings to Marketing Teams

FUSION tackles the entire marketing funnel—from strategic planning and content generation to campaign deployment and optimization. It merges generative AI capabilities with a clear focus on delivering measurable results.

According to Pepe Chamorro, Managing Director for Globant GUT Europe, the suite is more than just AI implementation; it's a rethink of marketing workflows that enables human experts and AI agents to collaborate throughout the process.

FUSION centralizes key marketing functions into a single ecosystem, adaptable across various channels, budgets, and contexts. The suite includes several specialized AI Agents:

• Scale Ads: Automates creation and adaptation of digital ad creatives across platforms, speeding up delivery, expanding format coverage, and enabling performance tracking for optimization.
• Content: Generates high-quality text assets—web copy, blog posts, product descriptions, marketing emails—using models trained on brand-specific data and tone for consistency and impact.
• Images: Produces on-brand visuals like product photos, campaign images, and social media content aligned with brand guidelines and audience preferences.
• Video: Creates fast, engaging video content by combining generative video technology with storytelling expertise, ideal for campaigns and social media promotions.
• Landing Pages: Builds dynamic, SEO-optimized, multilingual landing pages in real time, customized per campaign, audience, or product, integrated directly into marketing workflows.

Proven Impact for Early Adopters

Selected clients using FUSION have reported strong results: a 23% improvement in click-through rates, four times more assets produced, six times faster adaptations, and a 3x reduction in production time.

These gains come from the suite’s ability to streamline workflows and deliver tailored content and media assets rapidly, freeing marketing teams to focus on strategy and creativity.

Flexible AI Scaling with Globant’s AI Pods

FUSION operates on Globant's AI Pods subscription model, which enables marketing teams to scale AI services according to actual demand. This pay-for-what-you-use approach boosts productivity and ensures that investment aligns directly with business needs.

José Llinares, Head of Strategy at Globant GUT Europe, highlights the focus on building AI solutions specifically for marketing teams, rather than broad acquisitions. This specialization addresses marketing challenges more effectively and drives tangible business growth.

Final Thoughts

Globant FUSION offers a comprehensive, integrated AI solution for marketing professionals seeking to improve efficiency and output across every stage of the brand journey. By combining human insight with AI assistance, it empowers teams to deliver more precise and personalized marketing experiences.

Marketing professionals interested in AI-driven marketing tools and strategies may also find value in exploring targeted training and courses available at Complete AI Training.