Buyers increasingly ask their AI assistant for a final opinion before spending money. A Florida marketing agency has named a sales technique built around that behavior: Verdict Prompting.
Good At Marketing, a Google Partner agency based in Boynton Beach, says the technique inverts the traditional pitch. Instead of telling a prospect why they need a product, the seller hands them a ready-made prompt and invites them to paste it into the AI assistant they already trust - ChatGPT, Claude, Gemini or any other model. The AI delivers the verdict in its own voice.
"People increasingly trust what their AI tells them, often more than any ad, and pretending otherwise is wasted spend," said Donnie Strompf, the agency's founder. "So we stopped fighting it. We write the question, the buyer's own AI writes the answer, and the buyer keeps asking follow up questions long after the pitch is over. The sale happens in a conversation we are not even part of."
How Verdict Prompting works
The technique relies on one rule: every claim embedded in the prompt must be accurate. Modern AI models elaborate on true premises but push back on false ones. Verdict Prompting rewards products that survive scrutiny and punishes those that don't.
Strompf recommends testing your own product first. "If the verdict comes back bad, you do not have a marketing problem. Fix the product, then write the prompt."
Strompf developed the technique inside his own portfolio. His company gocta.ai uses a Verdict Prompt that invites prospects to have their AI analyze why embedded iframe forms break paid ad attribution and how native, single-line script tools preserve it. Good At Marketing applies the same structure for clients in categories from professional services to ecommerce. The agency also runs proprietary software that earns clients media coverage other businesses have to buy.
"These two things compound," Strompf said. "The earned coverage our software wins for a brand is what the AI reads. The Verdict Prompt is how the buyer asks. Get both right and the most trusted researcher in the world walks your prospect to the conclusion on their own screen."
Why this matters for sales professionals
For anyone in a sales role, the implication is direct: buyers now take their final questions to an AI. A salesperson who ignores that shift effectively cedes the close to an algorithm they didn't write. Verdict Prompting offers a way to shape what the AI says - but only if the product holds up. It also requires skill in prompt engineering, a core competency for salespeople looking to influence those AI-driven decisions. The technique doesn't replace the sales process; installs a new first step for anyone who wants to stay relevant in a world where the buyer's first call is to their agent, not the vendor.
The company has published the technique publicly on LinkedIn and released a free playbook for building a Verdict Prompt at goodatmarketing.com/verdict-prompting.
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