Google is expanding its AI Max advertising toolkit. A closed beta for AI Brief now supports seven new languages, and a fresh reporting interface will show advertisers exactly how customers move from a search term to a landing page.
AI Brief goes multilingual
AI Brief lets advertisers guide AI Max using natural language. You provide context about your business, target audience, and core messaging in your own words. The feature launched in a closed beta and now works in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish, in addition to English.
This expansion puts the tool in front of marketing teams across more regions. For managers running multi-market campaigns, it reduces the friction of describing brand strategy and value propositions when English is not the team's first language.
A unified view of the Search ads journey
Google Ads is also getting a new reporting feature designed to clarify AI-driven performance. It will display a single, unified view of the Search ads journey. You will see which search terms triggered your ads, which creative assets appeared, and exactly where the user landed on your website.
This level of precision helps marketing and sales teams validate the strategic value AI Max brings to campaigns. Instead of stitching together data from multiple reports, you get one interface that traces the full customer interaction path.
Why this matters for marketing and sales professionals
The multilingual AI Brief update means teams can describe their offer and audience in the language they think in, which often leads to sharper, more accurate inputs. The new reporting tool closes a gap that has frustrated many performance marketers: knowing which creative and which landing page a specific search query produced. For sales leaders, that trail of evidence connects ad spend directly to the customer experience, making budget conversations more concrete. Google said it will share additional details and availability later this year.
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