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GUDEA uses AI to track online narratives before crises spread

GUDEA uses AI to map how stories and rumors spread across websites, helping teams spot emerging issues early, but it does not verify the information.

1 min read
GovernmentHospitality and eventsMarketingPR and communications

GUDEA is a platform designed to map how stories and rumors travel across hundreds of websites. It uses artificial intelligence to track online narratives, giving communications teams a way to detect emerging issues before they escalate into full crises.

The tool provides earlier signals by showing the movement and spread of information online. Teams working in government, hospitality, marketing, public relations, sales, and writing can use these signals to monitor potential threats to reputation or operations. However, the platform does not verify the information it tracks. Communications professionals should confirm the origin, context, and geographic accuracy of any narrative before taking action.

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