AI Deciphered Returns to New York for Third Year
Campaign, MM+M, and PRWeek are hosting AI Deciphered on November 12 at Convene in Manhattan. The conference has become the annual gathering where marketing and communications professionals discuss how to integrate AI into their work.
The event's evolution mirrors how the industry has moved beyond basic questions. In 2024, attendees asked whether they should use AI. Last year, they asked how to use it strategically. This year, the mandate is clear: integrate AI into daily workflows or fall behind competitors who already have.
The Shift From "If" to "How"
Gideon Fidelzeid, VP at Haymarket Studios and host of AI Deciphered, said the change is stark. "When the event debuted in 2024, the prevailing questions began with words such as 'If' or 'Should I,'" he said. "Far more questions today begin with the word 'How.'"
Professionals have moved past entry-level concerns. They now focus on improving job performance and business results through AI.
What to Expect
The November 12 event will open and close with sessions for all attendees. Between those bookend sessions, simultaneous tracks will run by discipline-advertising, healthcare marketing, and communications-so each professional can attend sessions relevant to their work.
Organizations are no longer just adopting existing AI tools. Agencies and in-house teams are building their own systems, which generates new questions that require deeper answers. The conference is designed to provide that education.
Who Should Attend
Anyone in PR and communications who needs to understand how AI fits into their strategy should attend. Learn more about AI for PR & Communications to prepare.
Marketers will also find relevant sessions. Explore AI for Marketing to understand how the technology applies across disciplines.
Purchase tickets or inquire about speaking and sponsorship opportunities through Haymarket Media.
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