Hers, the digital healthcare platform, is testing an AI tool in its app that uses patient medical history to provide personalized support for weight loss patients and those on GLP-1 medications. The feature connects patients to providers for follow-up care when the AI can't fully answer a question.
How the AI feature works
The AI clinical engine is embedded into the patient's existing care as longitudinal care, an ongoing relationship-based form of medical support. It connects users to more than 1,500 providers on the platform, so a patient with a late-night question can get assistance from the AI, which can escalate to a provider if needed.
Dr. Jessica Shepherd, Hers' chief medical officer and OB-GYN, said the system is built with clinical protocols and knows when to hand off to a human. "The experience is grounded in clinical protocols built with licensed providers, and the system knows its limits. It has been designed to understand when to escalate to your provider, when to stay in its lane, and when it doesn't know something, it says so."
Mo Elshenawy, chief technology officer at Him & Hers, said the AI draws on clinical protocols rather than generic health content. "When a woman has a question, the AI supports her directly, drawing on clinical protocols we built with licensed providers, not generic health content, so what she gets back is grounded in expertise and specific to her treatment plan."
Starting with weight loss and GLP-1 care
Hers is rolling out the AI feature to weight loss patients first. Shepherd noted that a recent KFF poll found about 15% of women are using GLP-1 drugs, compared to 9% of men. She said these medications require ongoing oversight, dose optimization, side-effect management, nutritional guidance, muscle-mass preservation, and behavioral coaching.
The AI clinical engine will let clinicians monitor progress and help patients who need additional support. The approach reflects a broader trend in AI for Healthcare, where AI tools support rather than replace clinical decision-making.
Shepherd emphasized that technology should strengthen the provider-patient relationship, not replace it. "Technology should never replace the provider-patient relationship - it should strengthen it by making expert-led care more accessible, responsive and continuous." Hers said it plans to add the AI feature to other areas of women's health, and the Hims app will also include it in the future.
Privacy, pricing, and the smart scale
Hers is also introducing a smart scale, its first hardware device, which will connect to the app. Shepherd said weight is one of the most actionable biomarkers during a medically supervised weight-management program. The company plans to connect with other popular wearables in the future.
On privacy, Hers' policy excludes information customers share with healthcare providers from marketing activity. The company uses abstraction and hashing to reduce detectable information and prevent protected health information from being shared.
A Hers weight loss membership costs $39 for the first month, then autorenews at $149 per month. That includes a 24/7 care team, provider access, nutrition and exercise guides, meal replacement discounts, and partner offers. Medications are billed separately and may be FSA- and HSA-eligible.
Why this matters for healthcare professionals
Hers' AI rollout is a working example of how telehealth platforms are using AI to extend care between visits. The model keeps clinicians in the loop for final decisions while AI handles routine questions and flags concerns. For healthcare professionals, the practical details matter: how Hers handles escalation, data privacy, and patient outcomes will show whether AI tools actually improve care or just add another layer of technology.
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