Nourish Care has secured a strategic growth investment from Hg, a European software investor, to accelerate product development and expand its AI-powered platform for the U.K. social and community care sector. Founder Nuno Almeida will remain CEO and a significant shareholder, while Livingbridge, which has backed Nourish since 2022, retains a minority stake. The deal is expected to close by the end of August.
Founded in 2011 and headquartered in Bournemouth, U.K., Nourish develops software that helps care teams plan, record, and coordinate care across residential and home care environments. The company's platform is built around reducing administrative work while helping providers improve care quality and operational performance through better use of data.
AI as the next product frontier
Hg's investment will fund development of Nourish's existing products and new capabilities aimed at improving customer experience and reducing administrative burdens on carers. Artificial intelligence is expected to become an increasingly important part of that product strategy. Nourish plans to use AI to automate administrative tasks and surface relevant information to care workers at the right moments, while preserving the human interactions central to care delivery.
The company will also gain access to Hg Catalyst, Hg's AI product team, which Nourish expects to support development of additional AI-enabled products. For existing customers, the investment will not change current contracts, day-to-day service, or how the company handles customer data and security.
"I started Nourish after spending time with care teams, where I saw how much of a carer's day went on admin rather than the people in their care," said Almeida. "Everything we've built since then is centred on a belief that if you make care teams' lives easier, you also improve the care that reaches each person they support. AI is a big part of where we take that next. Used well, it can be an ally to carers, taking on the admin and surfacing the right information at the right moment, while staying out of the way of the human relationships that good care depends on."
Why Hg is backing Nourish
Hg focuses on European and transatlantic technology businesses providing critical software applications and workflow services. The investment reflects Hg's broader thesis around using AI and intelligent automation to improve software-driven workflows across specialized industries. This aligns closely with broader trends in AI Agents & Automation that are reshaping how specialized software vendors build products.
"Social and community care is some of the most important work in our society, and carers deserve the very best technology to support them in this work," said David Issott, partner at Hg. "Nourish has a modern product that care providers love, developed in close partnership with the people who use it. Better software allows care workers to spend more time on care and less on admin, helping to deliver better outcomes for the people they support."
Livingbridge partner Sanjay Panchal added: "It has been a privilege to support Nuno and the Nourish team over the past four years to improve countless lives. Nourish has become a wonderful example of the impact you can deliver when a culture of care and a bold mission are paired with the very best of today's technology."
Arma Partners and Shoosmiths advised Nourish on the transaction. Houlihan Lokke and Skadden advised Hg.
Why this matters for product development teams
Nourish's strategy offers a concrete model for product teams building AI into vertical software: use AI to remove administrative friction rather than replace human judgment. The company is positioning AI as an assistive layer that surfaces information at the moment a care worker needs it, not as a substitute for the human relationship at the center of care. For product developers, the practical takeaway is to identify the specific, repetitive tasks in your users' workflow where AI can add measurable value - and to design those features in close partnership with the people who will use them daily. The involvement of Hg Catalyst also signals that dedicated AI product teams within investment firms are becoming a resource startups can draw on, not just capital. For product teams tracking how AI for Product Development is evolving, Nourish's approach to embedding AI into care workflows without disrupting existing customer contracts or data practices is worth watching.
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