Highwire Launches AcroAI, an Agentic AI Platform for Marketing Teams
Highwire, a strategic marketing and communications agency, announced the launch of AcroAI, an agentic AI platform designed to give marketing and communications leaders real-time strategic insights. The platform is available now to current clients.
AcroAI deploys coordinated teams of specialized agents trained on a firm's own knowledge, methodologies, and brand standards. These agents aggregate intelligence from more than 100 data sources to monitor competitive signals, optimize content for both search and generative engine optimization, and develop multi-channel campaigns with consistent brand voice.
How it works
The platform uses a multi-model architecture that selects the best AI model for each task, optimizing for speed and output quality. It integrates with existing tools including SharePoint, Google Drive, HubSpot, Slack, and Microsoft Teams, allowing teams to deploy it in current workflows without disruption.
Unlike generic AI platforms, AcroAI agents are trained by agency professionals, so outputs match organizational standards and brand voice without sacrificing the institutional depth that senior audiences expect.
Security and governance
AcroAI carries SOC 2 Type 2 certification and runs on Google Cloud Platform. The platform features single sign-on, full encryption for data in transit and at rest, and a strict data-handling policy that guarantees client data is never used to train public AI models. Teams maintain human oversight across all agents and workflows.
What it delivers
The platform supports three business outcomes for marketing communications teams:
- Stronger market differentiation through repeatable narratives that reinforce brand authority over time
- Productivity gains from automating desk research and repetitive tasks
- Higher-quality, more consistent deliverables that embed a firm's perspective into every output
AcroAI extends Highwire's existing suite of AI offerings, including the Highwire AI Index for search and earned media optimization and advanced measurement tools.
For more information or to schedule a demo, visit teamhighwire.com/AcroAI.
Related: AI for PR & Communications
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