Hospitality Tech Innovations Unveiled at HITEC 2025: Key Launches and Partnerships from Agilysys, Duetto, Zucchetti North America and More

Latest Hospitality Technology Updates from HITEC 2025

Industry leaders from across the globe gathered this week in Indianapolis for HITEC, the Hospitality Industry Technology Exposition and Conference. With over 360 exhibitors, the event showcased fresh innovations and product developments aimed at improving hotel and hospitality operations. Here's a concise summary of key announcements from several exhibitors.

Duetto Introduces Unified Revenue & Profit Operating System

Duetto launched its new Revenue & Profit Operating System, a platform that consolidates pricing, forecasting, reporting, group optimizations, loyalty, and profit insights into one place. Leveraging automation and artificial intelligence (AI), this system streamlines revenue management by unifying all hotel revenue streams.

Additionally, Duetto introduced GameTime, a revenue management system tailored for select-service chains and enterprise brands with limited-service properties. The company also enhanced its pricing recommendation tool, Advance, now powered by AI, and integrated profit insights through HotStats.

Zucchetti North America Rolls Out Lybra Assistant

Zucchetti North America launched Lybra Assistant, a revenue management system designed to give hotels better control over their revenue strategies. Already used by more than 1,600 hotels in Europe, the system is ideal for properties with over 20 rooms.

The Lybra Assistant uses an algorithm that anticipates demand by analyzing flight searches. It simplifies revenue management by tracking real-time booking trends, monitoring competitors’ rates, and providing data-backed pricing recommendations up to a year in advance.

RealTime Reservation Partners with Trilogy Spa Holdings

RealTime Reservation, a hospitality booking technology company, announced a partnership with spa management firm Trilogy Spa Holdings. Their booking platform will launch at The Plaza Hotel in New York City this month and will gradually integrate with Trilogy’s spa locations over the next 12 to 18 months.

Agilysys Debuts New Booking and Data Solutions

Agilysys introduced several new offerings, including Agilysys Book with S.P.E.N.D. (Stay Package Entitlement, New Dynamic booking), Intelligent Guest Profile, a data-driven solution, and IG Fly Mobile POS integrated with FreedomPay for mobile ordering, payment, and receipt printing.

These solutions aim to create connected guest experiences and demonstrate Agilysys’ focus on modernizing hospitality technology.

RMS Launches AI-Ready Booking Engine

RMS unveiled a new booking engine designed to enhance customer experience across devices like smartphones and laptops. The platform supports AI-driven guest journeys by allowing properties to manage inquiries, apply discounts, and process payments.

It integrates chatbots directly on hotel websites or messaging platforms, and RMS Pay is fully embedded, streamlining the payment process.

Oracle Reports Growth in Opera Cloud Adoption

Oracle shared a 31% year-over-year increase in properties using its Opera Cloud property management system. Partners include Hyatt, Omni, and Orascom Hotels Management.

Laura Calin, senior vice president of Oracle Hospitality, noted that Opera Cloud and its AI workflows help hotels optimize operations, enhance guest satisfaction, and stay competitive.

Nomadix Launches New Energy Management Solution and Internet Gateway

Nomadix introduced a cloud-native, digitally secure energy management solution (EMS) that connects with smart wireless thermostats.

The company also launched the EG 5K internet gateway targeting midsize properties. It aims to deliver secure and reliable Wi-Fi where many users share a single guest or resident network.

Relay Introduces RelayM, a Compact 5G Device for Teams

Relay’s new RelayM device is a small 5G communication tool designed for hospitality staff. It can be worn on a lanyard or clipped to clothing, making it convenient for housekeeping and mobile teams.

RelayM combines communication, location awareness, and panic alerting. It also features AI-powered Team Translate, which provides real-time multilingual communication.

Phunware Adds AI Features to Mobile Hospitality Solution

Phunware unveiled AI enhancements for its mobile hospitality platform to simplify operations. The app offers property-wide navigation, real-time offers, and targeted messaging, enabling hotels to provide seamless and personalized guest experiences.

These updates reflect ongoing efforts to streamline hotel management and improve guest interactions through technology.