How AI Empowers Saudi Entrepreneurs to Build Creative, Efficient, and Competitive Businesses

How AI is Changing Saudi Businesses, from Startups to Global Creative Agencies

Small business owners in Saudi Arabia are using AI tools to automate tasks like bookkeeping, customer service, and content creation with minimal resources. Platforms such as Salla and QuickBooks streamline online store management, finances, and logistics, saving time and boosting productivity.

AI offers practical solutions that improve efficiency and creativity. Entrepreneurs use chatbots to handle customer inquiries 24/7, freeing them to focus on strategy. AI-powered analytics process large data sets, delivering insights that guide smarter decisions based on market trends and consumer preferences.

AI in Action: A Working Mother’s Story

Take Hams Nabeel, founder of Thikra, a business preserving family memories. She needed to organize hospital keepsakes for her daughter in one place. AI became central to her process.

• ChatGPT helped her develop a clear business plan in minutes instead of weeks.
• AI tools guided her in choosing 3D printers and shaping her brand’s mission and vision.
• QuickBooks automates her financial tasks and offers useful insights.
• Salla simplifies managing her online store, letting her focus on creativity instead of technical details.

These AI tools helped Nabeel move her business forward with less stress and more clarity.

Creative Agencies Embracing AI

In creative fields, AI supports content creation and design, helping businesses maintain strong online presences without large teams. Denis Bodart, who runs the animation agency Feed Me Light in London and Riyadh, explains how AI blends creativity and technology.

His agency is developing AI-powered tools, including a SaaS platform for out-of-home advertising. This platform shows dynamic content on multiple screens simultaneously, adapting to live sports results, weather, and audience presence at events and shops.

Bodart’s team uses AI agents to help with repetitive tasks like receipts, bookings, and data gathering. This support boosts marketing and sales efforts, amplifying their digital footprint. He sees AI as a key factor for Saudi Arabia’s success in hosting global sporting events by enhancing fan engagement and operational efficiency.

AI Empowers Creators and Small Businesses

AI also transforms how individual creators work. Salwa Beauty, a Saudi social media influencer, describes AI as a “full creative team in your pocket.” She uses AI to generate ideas, animate scenes, write captions, and retouch photos — all without hiring extra help.

For fitness content, Salwa creates animated people and product demonstrations without physical models or inventory. This reduces costs and lets her build a professional brand presence independently.

AI tools enable entrepreneurs to:

• Launch ideas quickly
• Test visuals efficiently
• Create professional content affordably
• Maintain consistent online engagement through scheduling and automation

Platforms Boosting AI Adoption in Saudi Arabia

Platforms like Salla and Zid use AI to optimize customer interactions by automating order scheduling, carrier connections, and targeted marketing based on customer data. These features save time and improve customer satisfaction.

By integrating AI, small businesses enhance productivity, creativity, and financial management. For working mothers and small creators, AI opens opportunities to thrive in competitive markets.

As Saudi businesses adopt AI tools, they create space for new ideas and growth. AI becomes a practical partner to optimize operations, improve marketing, and deliver better customer experiences.

For creatives eager to learn more about AI tools and how they can enhance your work, explore Complete AI Training for courses and resources tailored to different skills and jobs.