How Top Brands Like Caleres, FleetPride, and Freedom Furniture Use Coveo AI to Boost Ecommerce Sales and Customer Loyalty

Ecommerce Leaders Drive Sales Growth with Coveo AI

Coveo, a pioneer in AI-powered search and personalized experiences, is helping top ecommerce brands like Caleres, FleetPride, and Freedom Furniture improve product discovery and increase sales. Their AI-Relevance™ platform delivers relevant interactions across the entire customer journey, boosting conversion rates and opening new avenues for revenue.

According to the Coveo 2025 Commerce Relevance report, 77% of shoppers research online before buying—even if the final purchase happens in-store. Nearly half (43%) head straight to the search bar with a clear goal in mind. However, if search results don’t meet expectations, 72% abandon the site, and 36% go directly to a competitor. This highlights the critical role of intelligent search in capturing and retaining customers.

Peter Curran, GM of Commerce at Coveo, emphasizes that fast, accurate, and personalized online experiences are pivotal for business success. Brands using Coveo’s AI platform have seen measurable revenue gains by delivering exactly what customers want, when they want it.

Caleres: Modernizing Ecommerce Search to Handle Complex Catalogs

Caleres, a longstanding leader in footwear retail with brands like Famous Footwear and Sam Edelman, faced challenges managing an extensive catalog of over 600,000 SKUs. Their previous search system relied heavily on manual rules, which limited agility and hindered merchandising effectiveness.

By adopting Coveo’s AI platform, Caleres optimized its search and discovery features, enabling merchandisers to test and adjust in real time while delivering personalized results to shoppers.

• 21% increase in revenue year-over-year
• 25% boost in conversion rates

FleetPride: Enhancing Digital Customer Service and Sales

FleetPride, the largest distributor of truck and trailer parts in North America, needed to improve its online experience to match its extensive physical presence. Customers struggled to find exact parts online due to inventory silos and limited visibility.

Implementing Coveo’s AI search solutions helped FleetPride deliver personalized, data-driven shopping experiences. This reduced customer service inquiries and increased sales by making product discovery faster and easier.

• 7% increase in revenue per visit
• 9.6% higher conversion rate
• 27% growth in search engagement

Freedom Furniture: Redefining Retail Through AI-Driven Search

Freedom Furniture, a trusted furniture brand in Australia and New Zealand, transformed its ecommerce platform by integrating AI-powered search and product discovery. This shift supports an expanded dropshipping model and a seamless omnichannel experience.

These improvements have increased customer engagement and order values while reducing the workload on merchandising teams.

• 5.5% uplift in average order value (AOV)
• 15% more customer sessions involving search
• 50% reduction in merchandising effort

By offering customers the right information at the right time, Coveo helps businesses improve satisfaction and loyalty, directly impacting sales performance. For sales professionals looking to leverage AI in ecommerce, understanding how intelligent search drives conversions is essential.

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