Imre Debuts AI Conversation Converter as Jasper and Trozzolo Expand Marketing Capabilities
Imre launched Conversation Converter to embed brands into AI-driven customer chats, boosting visibility and targeting key decision moments. This tool marks a new approach for marketers.
Imre Introduces Conversation Converter to Embed Brands in AI Conversations
Imre has launched the Imre Conversation Converter, a new platform and service aimed at placing brands directly into AI-driven customer interactions. The process begins with an AI Conversation Activation that evaluates a brand's current visibility and engagement within AI-curated conversations.
Following this, the Conversation Converter uses AI tools to improve a brand's presence and relevance by precisely targeting ideal customers at critical decision points and maintaining that engagement.
Haifa Barbari, Imre's EVP of innovation and strategy, describes this as a significant shift for marketers, emphasizing the need for fresh tools and approaches. This urgency fueled the swift creation and rollout of the Conversation Converter.
Trozzolo Communications Group Expands with Punch PR Acquisition
Trozzolo Communications Group, based in Kansas City, acquired Milwaukee-based Punch PR. Trozzolo has maintained a Milwaukee office since 2022 and was actively seeking growth opportunities in the region.
Punch PR, established in 2009 and led by Lauren Grimm and David Racine, serves clients such as Generac Power Systems, Royal Enfield Motorcycles, and Regal Ware. Trozzolo, now with 11 Milwaukee associates and over 90 employees company-wide, works with brands including McDonald’s, Enterprise Bank, and Peerless Products.
Angelo Trozzolo, Trozzolo Communications Group president and CEO, praised Punch for building a strong presence in Milwaukee and expressed enthusiasm for accelerating growth through this partnership.
Jasper Launches Agentic Marketing Suite and Workspace
Jasper unveiled two new offerings: Jasper Agents, a collection of marketing-specific AI agents, and Jasper Canvas, an intelligent, user-friendly workspace for marketers. These agents autonomously manage workflows such as Optimization, Personalization, and Research, adapting to a brand's unique context via Jasper IQ, Jasper’s proprietary AI context layer.
Jasper Canvas serves as a centralized environment where marketing teams can create assets and campaigns efficiently, speeding up timelines and enhancing impact.
Timothy Young, Jasper's CEO, notes that these tools enable marketing teams to move faster, work at scale, and maintain brand consistency without compromise.
