Intuit Acquires AI Startup Relevvo to Boost B2B Sales and Marketing Precision

Intuit Acquires Relevvo to Boost B2B Sales Engagement with AI

Intuit (NASDAQ: INTU), a leading financial software company, has acquired Relevvo, an AI-driven sales and marketing platform. While the financial details were not shared, this move signals Intuit’s push to improve how sales teams engage mid-market customers.

Relevvo’s platform tracks buyer activity online to detect emerging needs and initiatives. This allows sales teams to focus their efforts on companies that are the best match for their products — and to do so at the right moment.

How Relevvo Enhances Sales Targeting

Relevvo uses AI to refine ideal customer profiles and identify top accounts. It also automates personalized outreach at scale, increasing precision beyond traditional volume-based methods.

Saurabh Saxena, Intuit’s Senior Vice President of Go-To-Market Technology, highlighted the platform’s ability to boost targeting and automation far ahead of others in the market.

Combining Data for Smarter Customer Engagement

The acquisition integrates Relevvo’s AI capabilities with Intuit’s existing customer data. This combination is expected to sharpen Intuit’s sales strategies and improve engagement with mid-market clients.

The Story Behind Relevvo

• Founded four years ago by Aashish Dhamdhere and Tushar Shanbhag
• Created to solve challenges faced by B2B sales teams relying on static intent signals
• Focused on highlighting high-value accounts with timely and relevant context

Dhamdhere explained that Relevvo’s goal was to surface accounts with the most value, backed by relevant insights to support buyer engagement.

What This Means for Sales Professionals

For sales teams, this acquisition signals a shift towards more data-driven, AI-supported targeting methods. The ability to identify and engage high-potential accounts with precision can reduce wasted effort and increase conversion rates.

Sales professionals interested in expanding their skills in AI-driven tools and automation can explore relevant courses and training. For example, Complete AI Training offers tailored courses for sales roles that cover the latest in AI applications for sales and marketing.