Kineto, an AI company spun out of JetBrains, has launched Kinetik For Teams, an AI agent that runs influencer and content marketing campaigns from inside Slack and WhatsApp. The tool, introduced publicly on Aug. 13, handles creator discovery, outreach, briefs, content creation, and reporting, and is already trusted by 10,000 creators. Kinetik is designed for in-house marketing teams that want to run influencer programs without building a dedicated department.
Influencer marketing spending in the U.S. is projected to grow nearly 16% in 2026, but that growth remains concentrated among large enterprises. The operational load of vetting creators, drafting outreach, and tracking campaign performance has put the channel out of reach for most smaller teams.
"Influencer marketing is the channel every company wants yet the one most of them can't run," said Andrew Zakonov, CEO and co-founder of Keto. "Kinetik helps automate these campaigns so companies no longer need a dedicated department to work with creators."
Zakonov previously created Junie, JetBrains' coding agent, and Keto is backed by JetBrains investments.
What the agent does
Kinetik joins a team's existing chat environment and learns the company's context once. After that, it handles tasks end to end rather than requiring teams to string together generic AI tools.
Key capabilities include creator discovery and vetting, which scores creators for reach, relevance, and brand fit while flagging fake engagement. The agent also runs personalized outreach and contract follow-ups, writes content in the brand's voice across blog posts, LinkedIn, X, and visuals, and can pull analytics from GA4, Amplitude, and Meta Ads weekly or on demand.
The tool also monitors competitors and trends across X, TikTok, Instagram, and news sources. Kinetik claims that this specialized approach removes the setup burden of generic AI agents, which require hours of configuration before producing value. For marketing teams looking to build these skills systematically, an AI Learning Path for Social Media Managers covers content scheduling, analytics, and influencer strategy with AI.
Pricing and availability
Kinetik For Teams is available now at kineto.app/for-business. Subscription plans cover teams of 1 to 100 people, with pricing starting at $50 per month. Kinetik also operates in Telegram, with iMessage support coming soon.
Why this matters for marketing teams
The core shift here is that routine operational work - vetting creators, negotiating rates, drafting briefs, pulling analytics - can effectively be delegated to an agent that sits in the team's existing workflow. For in-house marketers at mid-sized companies, this lowers barriers around influencer marketing, one of the fastest-growing channels they previously couldn't access without a dedicated department. Whether the trade-off is worth it will come down to how reliably Kinetik handles brand voice and creator relationships over time. A related resource for professionals building these skills is AI Social Media Courses & Automation Training guides.
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