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Likewize Acquires Speedperform to Enhance AI-Driven Tech Support and Customer Service

Likewize acquires Speedperform to boost AI-driven tech support, integrating advanced tools for faster, personalized device assistance. This partnership targets smarter self-service and global reach.

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Likewize Acquires Speedperform to Enhance AI-Driven Tech Support

Likewize has expanded its technical support capabilities by acquiring Speedperform, a company specializing in AI-powered customer support solutions. This move strengthens Likewize’s portfolio in device setup, troubleshooting, and optimisation by integrating Speedperform’s AI technology alongside Microsoft GenAI tools.

The focus of this integration is to provide more intelligent self-service options, reduce resolution times, and offer personalised customer experiences. Speedperform has a strong foothold in telecom and technology sectors, delivering software and support content that addresses complex technical issues. Its customer base includes major global brands across Europe, Asia Pacific, Africa, and Latin America.

About Likewize

Founded in 1997 and headquartered in Dallas, Likewize handles over 250 million device issues annually. The company serves clients from telecommunications, financial, and retail industries, offering services that cover product warranties, repairs, upgrades, and premium tech support. Likewize operates in more than 30 countries worldwide.

Leadership Insights

Ryan O'Hara, CEO of Likewize, said, “Acquiring Speedperform opens a new chapter for us. Their expertise fits perfectly with our goal to simplify tech problems. Together, we can offer more solutions and expand into new markets.”

Thomas Thrane, CEO of Speedperform, added, “This partnership enables us to deliver deeper support throughout a device’s lifecycle—from purchase to protection, repair, and upgrades. Since consumers typically use only about 40% of their device’s full potential, our mission is to help them make the most of their technology.”

Backing and Future Prospects

The acquisition follows private equity firm Genstar Capital becoming the majority shareholder in Likewize. Genstar’s backing supports Likewize's expansion plans, while Speedperform’s AI capabilities will help improve customer experiences and strengthen client connections with end users.

The financial details of the transaction were not disclosed. The combined resources and expertise of Likewize and Speedperform are expected to address a wider range of customer support challenges globally.

Why This Matters for Customer Support Professionals

  • AI-driven solutions can reduce support ticket resolution times.
  • Personalised self-service tools improve customer satisfaction and reduce support costs.
  • Integration of AI and GenAI tools opens new opportunities for proactive and predictive support.
  • Expanding support capabilities across device lifecycles means more comprehensive service offerings.

For customer support teams looking to stay ahead, understanding and leveraging AI-powered tools like those integrated by Likewize and Speedperform will be essential. To explore more about AI in customer support, consider checking out resources on AI automation and AI tools available through Complete AI Training.

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