LLYC Integrates AI and Synthetic Voices to Transform Its 2024 Annual Report Experience

LLYC Leverages AI and Synthetic Voices for 2024 Annual Report

LLYC has taken a fresh approach to its 2024 Annual Report by using artificial intelligence to script and narrate a nine-episode podcast. Two AI-generated voices, IAn and MaIA, guide listeners through the company’s highlights, turning the traditional report into an engaging audio experience that feels conversational and fluid.

This innovative format reflects LLYC’s commitment to innovation and serves as a demonstration of the creative solutions it offers clients in Corporate Affairs and Marketing.

2024: A Year of Transformation, Integration, and Sustainable Growth

The report highlights three main pillars that defined LLYC’s progress during the year: transformation, integration, and sustainable growth. These pillars underpin the firm’s strong financial results, its increased investment in talent and innovation, and its dedication to sustainability and social impact through Fundación José Antonio Llorente.

Francisco Sánchez Rivas, Chair of LLYC’s Board, emphasized the importance of growth driven by talent, while Alejandro Romero, Global CEO, noted the firm’s resilience and adaptability amid significant change.

Key Highlights from LLYC’s 2024 Annual Report

• Integration and Profitability: LLYC adopted a new matrix business model integrating Marketing and Corporate Affairs. Strategic acquisitions in the U.S., Colombia, and Spain totaled over €30 million. Operating income increased by 19%, with recurring EBITDA reaching €17.4 million.
• Investment in Innovation: The firm nearly doubled its innovation budget to €2.5 million in 2024, leading 34 projects. Noteworthy initiatives include AI Legislab, which aids smarter public affairs decisions, and AI Media Gen, designed to automate repetitive tasks and boost strategic capacity.
• Growth in Talent: The team grew by almost 8%, now totaling 1,300 professionals from 15 nationalities. Women make up 62.2% of the workforce and hold just over half of leadership roles. Flexible work arrangements remain a core part of LLYC’s culture.
• Client-Centered Creativity and Agility: The firm accelerated service integration for better efficiency, securing significant contracts with Turespaña, IFEMA Madrid, and the Michigan Development Corporation. Campaigns like “Free the Voices” and “Engineering the Future” stood out for their impact.
• Social Impact Through Fundación José Antonio Llorente: The foundation supported 25 organizations, benefiting over 1,500 people across 12 countries. Its flagship program, Voces Futuras, contributes to the UN’s Sustainable Development Goal 4 on Quality Education.
• Thought Leadership: LLYC IDEAS released numerous global and local reports on communication, marketing, health, and sustainability topics. Issue 41 of UNO magazine examined social polarization through 17 essays, reinforcing LLYC’s role as a conversation starter.
• Industry Recognition: The firm won 75 awards, including the Grand Prix at Eurobest and Independent Agency of the Year at FIAP. Dattis by LLYC was named the world’s most effective independent agency by the Effie Index, highlighting the effectiveness of their campaigns.
• Sustainability Progress: LLYC completed its first double materiality assessment and expanded its carbon footprint measurement efforts. ESG management received high marks from rating agencies like Refinitiv and Clarity AI.

About LLYC

LLYC (BME:LLYC) is a global Marketing and Corporate Affairs consultancy that helps clients grow and protect brand value through creativity, influence, and innovation. Established in 1995, LLYC operates across the United States, Latin America, Europe, and Spain, employing a diverse team of professionals.

The firm reported operating revenues exceeding €93 million in 2023 and is ranked among the top 40 communications companies worldwide. LLYC was named Top Communications Consultant in Europe at the 2025 PRWeek Global Awards and Communications Consultant of the Year in Latin America in 2023 by PRovoke.

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