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Luxury Presence launches all-in-one marketing and CRM platform for real estate agents

Luxury Presence launched a unified platform combining CRM, social media, and listing tools for over 18,000 real estate businesses. The move targets agents managing a dozen disconnected systems with little time for their own marketing.

1 min read
Marketing

Real Estate Platform Consolidates Marketing Tools Into Single System

Luxury Presence launched the Presence Platform, a unified system that combines customer relationship management, social media marketing, listing advertising and client engagement tools for real estate agents. The company serves more than 18,000 real estate businesses representing approximately $450 billion in annual transaction volume.

The platform addresses a persistent problem: agents juggling multiple vendors whose systems don't communicate with each other. Malte Kramer, founder and CEO, said agents typically work across a dozen disconnected tools while lacking time to manage their own marketing.

What the Platform Does

The CRM system prioritizes outreach and suggests messaging based on communication history, website activity and life events. It draws on a database of more than 280 million individuals to enhance contact profiles.

A social media tool generates and schedules branded content for Instagram and Facebook. Listing advertising tools automatically create and manage campaigns as properties go live.

A homeowner dashboard alerts agents when past clients show signs of renewed engagement and provides updates on home values, equity and local market activity.

AI Training and Support

All tools use artificial intelligence trained on hundreds of millions of annual interactions and billions of data points collected across the platform. Luxury Presence pairs these AI features with a team of more than 500 marketing and technology professionals who assist agents with branding, advertising and strategy.

The platform's launch follows a $37 million funding round led by Bessemer Venture Partners, which will support product development and expand AI capabilities.

For marketing professionals evaluating real estate technology, understanding how AI for Marketing integrates with AI Social Media Courses can clarify how automation tools reduce manual work across channels.

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