Magnific launches €10 million fund to help EU marketing teams scale AI creative work
Magnific announced a €10 million fund designed to help in-house marketing teams across the European Union move AI-powered creative work from pilot projects into production. The program provides discounted software access, training, and operational guidance for teams ready to integrate AI more deeply into their workflows.
The fund targets marketing teams already producing creative work at scale. Participating organizations receive 30% discounts on Magnific Business products, credit top-ups, marketing playbooks with real-world workflows, ongoing team training, and one-on-one onboarding support for teams with more than 30 seats.
Magnific said the initiative helps teams transition from experimenting with AI to leading with it by pairing tools with operational guidance for large-scale implementation.
How to apply
Applications close June 30. Interested teams can apply through Magnific's LinkedIn announcement.
What this means for creatives
For marketing teams operating in the EU, the fund removes some friction from scaling AI-driven creative operations. The combination of software discounts and playbooks addresses a common challenge: teams know they want to use AI, but lack clear operational models for doing so at production scale.
The playbooks and training component suggests Magnific is positioning itself less as a tool vendor and more as a partner helping teams redesign how they produce creative work. That matters because tool adoption alone rarely drives organizational change.
Teams considering AI integration may find value in AI Design Courses and AI for Marketing resources to prepare internal teams before applying.
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