Málaga creative platform launches €10 million fund for AI production workflows
Magnific, a Málaga-based AI platform for creatives, has opened a €10 million fund to help marketing and advertising teams move AI experiments into production-ready campaigns. The initiative targets SMEs and creative teams across the European Union and the United Kingdom, though organisations outside Europe can apply for individual consideration.
Companies accepted into the programme receive a 30% discount on Magnific Business for 12 months, plus an additional 30% discount on credits. Selected teams also access training materials including the AI Marketing Playbook, on-demand video content, and monthly live webinars. Teams with 30 or more seats get personalised onboarding.
"Creative teams are under immense pressure to deliver more content, in more formats, for more markets, all without losing quality or brand control," said José Florido, Chief Marketing and Design Officer of Magnific. "The goal of this fund is to provide European and UK businesses with the tools, workflows, and training they need to make AI a core part of their actual production line, rather than just a side experiment."
What the fund covers
The training programme addresses six production workflows designed for modern creative demands:
- Generating packaging variants before physical samples exist
- Localising posters, banners, and outdoor advertising across multiple markets instantly
- Creating full product photography catalogues without shooting
- Producing motion graphics and animated logos from text briefs
- Scaling a single creative asset into hundreds of variations and languages for paid campaigns
- Producing a TV commercial in a week using internal resources only
The company reports that brands including Puma, Alain Afflelou, and Carl's Jr. already use Magnific to automate and optimise their creative processes.
About Magnific
Magnific, formerly Freepik, rebranded in April 2026 and now reports annual recurring revenue of over €200 million. Founded in Málaga in 2010, the platform combines image generation, video creation, upscaling, and a library of over 250 million stock graphic assets in a single workspace.
The company supports more than 1 million paying subscribers worldwide, including freelancers, major brands, agencies, and production studios. Corporate clients include teams from the BBC, Delivery Hero, Guess, Huel, and R/GA.
For creative professionals looking to integrate AI into their workflows, AI for Creatives courses provide practical training on production tools and techniques.
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