Mango introduces AI stylist for personalized online fashion advice

Mango Introduces AI-Powered Fashion Assistant for Personalized Shopping

Mango, a leading global fashion brand, has launched Mango Stylist, an AI-driven conversational tool that enhances the online shopping experience by delivering personalized product recommendations and outfit suggestions. This service currently focuses on the women's collection and is available in about ten markets, primarily across Europe and the US.

How Mango Stylist Works

The tool uses advanced algorithms to analyze each user's style and context, offering tailored fashion advice alongside the latest trend updates. Customers can explore complete outfits and matching items through Mango’s e-commerce chat and their Instagram channel, blending traditional browsing with interactive AI conversations.

Integration with Customer Service

Mango Stylist is integrated with the virtual assistant Iris, already active in several markets. This combination allows customers to receive both styling tips and classic support such as order tracking, creating a seamless shopping journey that merges fashion guidance with customer service.

Strategic Focus on Innovation and Customer Experience

This AI assistant aligns with Mango's 2024–2026 strategic plan, which prioritizes technological innovation, data management, and operational excellence. By digitizing the entire product lifecycle—from design and development to logistics and sales—Mango is enhancing efficiency and customer satisfaction.

• Mango Stylist is currently available in Spain, Portugal, the UK, France, Italy, Germany, Austria, Turkey, and the US.
• The tool supports the “Woman” product line with plans for future expansion.
• It’s one of the first in the industry to combine a generative AI chatbot with fashion advice and customer service in one platform.

AI Tools Behind the Scenes

Mango has developed over fifteen internal AI platforms since 2018, covering functions like price optimization and product personalization. Noteworthy platforms include Lisa, which supports employees and partners across various use cases, and Inspire, which assists the design and product teams in creating prints, fabrics, collections, and store layouts.

What This Means for Customer Support Professionals

For those working in customer support, Mango Stylist demonstrates the potential of AI to combine service with personalized recommendations, improving response quality and customer engagement. Integrating AI assistants like Mango Stylist with existing support channels can streamline workflows and enrich customer interactions.

Those interested in AI applications for customer service can explore relevant courses and training to stay ahead. Resources on conversational AI and automation are available at Complete AI Training.

About Mango

Founded in Barcelona in 1984, Mango sells to over 120 countries and closed 2024 with a turnover exceeding €3.3 billion, with 33% of sales generated online. The company’s strategy combines innovation, sustainability, and a comprehensive ecosystem of channels and partners to deliver high-quality fashion and service.