Mediafly Acquires Appinium to Deliver Unified AI-Driven Revenue Enablement for Salesforce Users

Mediafly Strengthens AI-Driven Revenue Enablement with Appinium Acquisition

Mediafly, a leader in revenue enablement, has acquired Appinium, the top learning management system (LMS) native to Salesforce AppExchange. The acquisition, finalized in April 2025, brings Appinium's entire team into Mediafly, although financial details remain private.

Sales and marketing teams face common obstacles: misalignment, overwhelming content, poor technology adoption, disconnected data, and challenges in measuring impact. Platforms that unify these elements—especially with AI—can simplify processes, increase adoption, improve collaboration between departments, and deliver timely, relevant content to prospects.

Mediafly’s AI-powered platform supports leading B2B sales teams daily. It helps engage buyers, prepare sellers, quantify value, and optimize sales performance. Its enterprise-grade features include detailed user management, brand governance, personalization, seamless data integration, and strong security. Clients include ADP, Adobe, Heineken, Honeywell, Nestle, and TransUnion.

Appinium: Salesforce-Native Learning and Engagement

Appinium offers a 100% native Salesforce LMS that helps companies and partners use diverse content formats—video, e-learning, audio, PDFs—across marketing, sales, enablement, training, and support. With Agentic AI, it connects content consumption and Salesforce outcome data to predict and influence behaviors. The native setup keeps administration, user experience, and data collection fully integrated within Salesforce. Customers include Cellebrite, FICO, Hire Heroes, and Mitsubishi.

What This Means for Sales Teams

The acquisition advances Mediafly’s vision of AI-enabled revenue enablement where intelligent agents work alongside sales teams. These agents analyze content engagement, recommend training, suggest next-best actions, and streamline execution. The goal is to boost every rep’s skills, behavior, and performance.

The unified platform delivers four key capabilities:

• Revenue Enablement: Equip sellers with personalized content and skill-building, while AI agents monitor performance and recommend tools, messaging, or learning.
• Learning Enablement: Develop and deliver learning experiences for employees, partners, and customers directly inside Salesforce. AI will soon suggest upskilling paths based on rep activity and deal outcomes.
• Marketing Intelligence: Track real-time engagement with videos and interactive content to identify buying signals. Mediafly’s approach integrates these insights into automated campaigns and sales coaching.
• Service Enablement: Support post-sale success with interactive video and smart workflows that automate knowledge delivery based on case details and customer behavior.

Miles Nurse, Mediafly’s Chief Product Officer, highlights the strategic value: “This acquisition adds an intelligent agent layer over the content and learning that fuels modern sales teams. Appinium lets us unify enablement, content, and AI insights within one workflow, moving businesses from insight to action and automation.”

Steve Jacobson from Appinium points out the benefits for customers: “Joining Mediafly means our customers access a comprehensive platform that consolidates marketing, sales, service, and learning data. This empowers revenue professionals with the right content at the right time.”

Bill Walsh, CEO of Mediafly, emphasizes the impact on the platform’s position: “Acquiring Appinium strengthens our offering and confirms our place as the leading revenue enablement platform for CRM users. It accelerates autonomous workflows by providing the data and CRM-native context for agents to act intelligently, shifting focus from content delivery to performance enablement.”

About Mediafly

Mediafly supports market-facing teams in planning, forecasting, coaching, and engaging effectively. Its integrated platform enables sellers to lead with value, managers to coach at scale, and leaders to forecast confidently. Buyers benefit from personalized content experiences. Mediafly’s clients include PepsiCo, Nestle, Databricks, Honeywell, and Sealed Air. Learn more at mediafly.com.

About Appinium

Appinium is a Salesforce-native application that streamlines content delivery and engagement across marketing, sales, service, and learning functions. It manages multimedia content like videos, webinars, and interactive training materials directly inside Salesforce, eliminating the need for external platforms.