AI news ·
MikeWorldWide Debuts PRISMA Labs.ai to Combat Misinformation and Boost Brand Intelligence
MikeWorldWide launched PRISMA Labs.ai, a platform blending AI with PR for real-time brand intelligence and narrative testing. Its first tool, PreBunk, tackles misinformation proactively.
MikeWorldWide Introduces PRISMA Labs.ai to Transform PR and Marketing Intelligence
MikeWorldWide has launched PRISMA Labs.ai, a proprietary platform combining public relations, artificial intelligence, and strategic marketing intelligence. This platform offers capabilities that include real-time brand intelligence, reputation strategy, stakeholder engagement, predictive messaging, narrative testing, audience insights, and custom AI agents for executives.
The first solution from PRISMA Labs.ai is PreBunk, which focuses on proactively addressing misinformation before it spreads. This approach helps organizations monitor conversations, identify vulnerabilities, and strengthen their narratives with authority.
“Your brand no longer lives just on your website, in earned media, or on social—it lives in the answers AI delivers,” said Carreen Winters, MikeWorldWide’s president of reputation. “PreBunk empowers organizations to see what's being said, identify vulnerabilities, and reinforce their narrative with authority—because AI is now a critical stakeholder in brand reputation.”
Paragon Launches in London with Focus on Digital Assets
Paragon, a strategic communications agency specializing in the digital assets industry, has opened its doors in London. The agency is led by Ivan Zhelev, former head of communications at blockchain company Athena Labs and Cointelegraph contributor, alongside Athena Labs co-founder Conrad Young, an ex-political strategist with experience in international campaigns.
Paragon works with clients leveraging blockchain technology for cross-border trade, commodity tokenization, and infrastructure projects. Conrad Young noted, “We’re seeing crypto mature into a more serious, institutionally relevant industry. That shift is already underway in the US, and now it’s time for Europe’s digital asset ecosystem to evolve with it.”
Freeman Expands Digital Marketing with Acquisition of Tag Digital
Event company Freeman has acquired Tag Digital, a digital marketing agency serving event organizers. Tag Digital will merge its services with Freeman’s mdg unit, enhancing digital marketing capabilities.
Freeman highlights Tag’s expertise and investments in AI technology as key to increasing efficiency and cost-effectiveness in digital offerings. Kimberly Hardcastle, president of mdg, said, “Tag’s innovative digital marketing expertise is the perfect complement to mdg’s strategy and integrated marketing offerings, enhancing our ability to deliver impactful strategies and expand into key global markets like EMEA and APAC.”