Momspresso Founders Launch Aigenc.ai, a Creative Intelligence System for Brands
Vishal Gupta and Prashant Sinha, former brand leaders at Unilever and PepsiCo who founded Momspresso (acquired by Honasa in 2023), announced the launch of Aigenc.ai on June 5. The platform combines AI analysis with expert marketers to help brands understand why their ads work, not just that they work.
The core problem Aigenc.ai addresses is straightforward: brands can measure which campaigns performed well. They struggle to explain why. Was it the opening hook? The creator? The product framing? The narrative structure? That gap between performance data and creative insight is what the founders call a "blind spot" in modern marketing.
How It Works: Four Steps
Analyze. The system breaks down every ad a brand has run into 20+ creative attributes-hooks, benefits, formats, creator types-and links each directly to campaign results.
Generate. New scripts, storyboards, and static assets are created based on the brand's own winning patterns, not generic AI output.
Predict. Each concept gets a score before money is spent. This flags weak ideas early, letting teams publish, refine, or kill concepts based on data rather than instinct.
Deploy. Expert marketers across strategy, creative, growth, and influencer marketing refine the AI output and ship final work end-to-end.
Why Existing Agencies Fall Short
Traditional creative, media, and influencer agencies operate in separate silos. Each optimizes its own part of the funnel without sharing learning across the organization. Generative AI has made content faster to produce but hasn't solved the learning problem-brands now create more content than their teams can systematically learn from.
Prashant Sinha said: "Generative AI has made content creation faster. Content velocity is not the same as better marketing. The next competitive advantage will belong to brands that can continuously learn which creative patterns drive business outcomes and act on that learning at speed."
AI Plus Human Judgment
Aigenc.ai's leadership includes marketers from Unilever, PepsiCo, Ogilvy, and Airtel. The company is built on the premise that the strongest marketing systems combine machine-scale intelligence with human expertise.
Sumit Solanki, co-founder and former WinZO and Momspresso executive, said: "Marketing is entering a phase where intelligence can be automated, but taste, judgment and brand instinct still matter enormously."
Early Results
Early work with a leading baby-care brand delivered 1.4x revenue growth in six months and cut brief-to-deployment time by 40%.
The platform targets consumer brands across FMCG, durables, healthcare, retail, BFSI, automotive, and travel. Clients can expect better-performing creative, predictive scoring before spend, faster turnaround, and reduced wasted media budget.
For creatives working in marketing, this model shifts the role from execution to informed decision-making-using AI to surface patterns and make faster, smarter creative choices.
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