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NC AI consortium selected for government AI transformation voucher program
NC AI, MBC, and NHN Cloud won a South Korean voucher to automate broadcast post-production. MBC's 60 years of production expertise will cut costs and widen media access.
NC AI, alongside broadcasting company MBC, cloud provider NHN Cloud, and data specialist DataMaker, has been selected for South Korea's AX One-Stop Voucher Program, the Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA) announced on June 16. The consortium plans to combine MBC's more than 60 years of production expertise with NC AI's proprietary foundation models to automate post-production workflows - a move designed to cut costs, shorten timelines, and widen access to media for underserved audiences.
The AX One-Stop Voucher Program is a government initiative that gives companies integrated access to AI solutions, cloud infrastructure, and data through vouchers. Rather than delivering isolated tools, the program connects planning, data, cloud, and AI development to produce practical industrial changes.
Reducing manual post-production work
The consortium is targeting repetitive tasks in post-production, such as video editing, subtitling, dubbing, and audio description. By handing these processes to AI, production teams can refocus on creative direction and planning. The partners also see a path to better media accessibility for visually impaired audiences, a need often constrained by the high cost and time required for manual production.
A media ontology for broadcast content
At the core of the project is a media ontology framework designed to understand people, dialogue, emotions, and scene context within broadcast material. NC AI will lead technology development - ontology engine design, AI model fine-tuning, SaaS platform construction, and APIs. Its VARCO AI solutions, already tuned for media environments, will be integrated throughout the production workflow to connect fragmented data such as character actions, emotional states, and scene locations.
Three SaaS applications
The consortium intends to build three applications on top of the ontology: context-aware AI editing, AI-powered multilingual dubbing, and AI-generated audio descriptions for visually impaired users. The applications aim to give production teams practical tools that draw on a unified understanding of video content - capabilities that sit close to advances in generative video. By tying AI understanding to post-production tasks, the group expects both commercial returns and public value through stronger media welfare.
"Based on media ontology and multimodal AI technologies specialized for broadcast content, we will lead AI transformation in Korea's media industry and contribute to strengthening the competitiveness of K-content," said Lee Youn-soo, chief executive officer of NC AI.
Why this matters for IT and development teams
The initiative illustrates how domain-specific ontologies can ground foundation models in real production environments. For developers working on media, cloud services, or AI platforms, the project signals growing demand for architectures that blend cloud infrastructure, model fine-tuning, and APIs into SaaS tools that handle multi-step post-production. The approach - building an ontology engine that unifies fragmented data before layering on applications - may serve as a reference for similar automation efforts in other verticals where context is messy and manual handoffs are common.