Wealth technology firm Nitrogen has launched Insurance Center, an AI-powered tool that calculates a client's insurance coverage needs based on their broader financial plan. The tool, announced Aug. 9 at the LPL Focus event in San Diego, generates a score that shows coverage gaps or excess across life insurance, long-term care, retirement income protection, and annuities.
Insurance Center analyzes a client's household details, existing life insurance, retirement income projections, and long-term care information. It then produces a coverage number on a scale that compares existing coverage against calculated need. A score between 80 and 120 is typically considered on track. Scores below 100 may prompt advisors to discuss coverage gaps; scores above 100 can flag policies the client is paying for but doesn't need.
The tool also includes a best interest assessment for annuity coverage. Nitrogen will sell Insurance Center as a standalone service or as an add-on to existing Nitrogen products. LPL Financial is among the large brokerages that have approved it for use by their advisors.
Why the coverage number exists
"[Insurance] products are complicated and can be very salesy. So we just wanted to create something that made it much easier for a client and an advisor to have a conversation about insurance," said Nitrogen CEO Dan Zitting. "It's never super easy to talk about things like what happens if I die, those sorts of things. The Coverage Number is a very simple way to understand, as compared to your financial plan, are you underinsured, overinsured-what kinds of insurance probably make sense for you."
The tool is designed to be neutral rather than sales-driven. "The risk number is agnostic, it's not good or bad to be an 80 or a 20. It's not recommending sales, we want alignment with the client's best interest," said Justin Boatman, CMO and head of product strategy at Nitrogen. "We're not afraid to say, even if someone's goal is to sell insurance to somebody, sorry the [client] assessment says they're well covered or over-covered. This is not going to bend toward selling someone insurance that they don't need."
The gap between perception and reality in life insurance costs is wide. A 2025 LIMRA study found that adults aged 30 and younger overestimated the median cost of life insurance policies by about 10 to 12 times its actual cost.
Built on Nitrogen's AI agent
Insurance Center is powered by Nucleus, an AI agent from Nitrogen that first launched in February as tax support for advisors. Zitting said that among the "tens of thousands" of advisors using Nitrogen's existing products, about 80% deal with insurance.
Nitrogen, formerly Riskalyze, was founded in 2011 and rebranded in 2023, with Zitting replacing founder Aaron Klein as CEO. The company also announced Nucleus Account Opening at the LPL Focus event, which automates investment proposals for new accounts. Schwab is Nitrogen's first account opening partner.
For advisors looking to apply similar AI tools in their own practice, resources like AI for Insurance and AI for Finance courses offer practical training on how these technologies work in client-facing scenarios.
Why this matters for insurance professionals
Insurance Center changes the conversation from product pitch to planning discussion. Advisors who adopt tools like this can show clients a concrete, data-backed number rather than relying on sales intuition. That shifts the advisor's role toward financial planning guidance, which builds trust and reduces the awkwardness of discussing death and disability coverage.
The tool also creates a clear audit trail. If a client declines recommended coverage, the advisor has documentation showing the gap was identified and discussed. For insurance professionals, that's both a compliance advantage and a way to differentiate from competitors who still sell by gut feel.
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