Notified Adds AI Optimization Tool for Press Releases
Notified introduced the AI Press Release Optimizer, a tool built into its Content OS platform that helps communications teams improve how press releases perform with AI search engines and journalists. The feature launches March 2026 at no additional cost to GlobeNewswire clients.
Communications teams face a new challenge: AI systems now shape how corporate announcements are discovered and cited. Press releases that don't align with how AI systems evaluate sources risk being overlooked or misrepresented in generated answers.
The Optimizer provides suggestions during drafting-based on Notified's SOAR Content Framework-that strengthen structure, clarity, authority and quotability. Authors can accept, edit or reject each recommendation without altering brand voice.
How It Works
The tool analyzes drafts and identifies gaps in elements that AI systems prioritize: strong structure, credible sourcing, specific language and recency. It flags these issues with explanations, not automatic rewrites.
The Optimizer doesn't guarantee AI citations. No tool can. But it improves the structural and contextual signals that AI systems use when selecting sources for answers.
Content stays within Notified's platform. It isn't shared externally or used to train public models.
Why This Matters for PR Teams
AI answer engines-like those powering search and generative AI tools-increasingly determine how audiences find and trust corporate information. Being cited in AI-generated answers now directly affects brand credibility.
The same clarity improvements that help AI systems also help journalists. Clear leads and quotable language make releases faster to evaluate, which can drive better media pickup.
Communications leaders are now accountable for visibility across both traditional media and AI channels. The Optimizer addresses this shift by building AI considerations into the drafting workflow rather than treating it as an afterthought.
Availability
GlobeNewswire press release distribution subscribers get access at no additional charge beginning in March 2026.
For more information, visit Notified.com.
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