Notified Launches AI Press Release Optimizer to Improve Visibility in AI Search Results
Notified introduced the AI Press Release Optimizer on April 29, a tool built into its Content OS platform that helps communications teams improve how press releases are understood and cited by AI search engines and language models.
The tool provides recommendations during the drafting stage-based on Notified's SOAR Content Framework-that strengthen structure, clarity, authority and quotability. Authors can accept, edit or ignore each suggestion without losing control over brand voice.
The Problem It Addresses
AI answer engines now shape how audiences discover and consume news. Communications teams face a dual challenge: earning citations across language models while managing lengthy internal approval cycles that can dilute key messages.
Being cited by AI systems directly affects brand authority and credibility. The optimizer helps ensure releases are written in ways that improve AI comprehension and citation likelihood, while also strengthening clarity for journalists.
How It Works
The optimizer operates entirely within Notified's secure platform. It analyzes drafts and offers explainable, optional recommendations-it does not automatically rewrite content. Users retain full control over final output.
AI systems prioritize content with strong structure, credible sourcing, quotable language, specificity and recency. The optimizer strengthens these signals, increasing the likelihood that AI systems will cite and surface the release.
Key Differences From Generic AI Tools
Unlike general-purpose writing assistants, this tool is purpose-built for press releases and earned media. It uses PR-specific models and integrates directly into editorial workflows while preserving original voice.
The optimizer also benefits journalist pickup. Clear structure, strong leads and quotable language make releases easier for journalists to evaluate quickly.
Availability and Security
The AI Press Release Optimizer is available to GlobeNewswire clients at no additional charge, beginning in March 2026. Content submitted to the tool is processed securely within the Notified platform and is not shared externally or used to train public AI models.
For communications professionals looking to understand how AI systems shape content strategy, explore AI for PR & Communications or consider the AI Learning Path for Public Relations Specialists.
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