Notified and PRWeek have published a report, "AI Is Your Audience: Making Your Content Soar," drawing on an analysis of over 250,000 press releases and nearly 250 million AI citations to show communications teams how to improve brand visibility in AI-generated search results. The findings arrive as generative AI platforms become a primary way consumers discover company information, making machine-readable content a critical skill for marketing and PR professionals.
The report introduces the SOAR content framework, which stands for Structure, Originality, Authority and Recency. These four elements represent the signals AI systems look for when selecting and citing content, according to Notified's research. By structuring material to highlight key facts, using original research to build credibility, and updating pages frequently, brands increase their chances of appearing in AI-generated answers.
The shift to the answer economy
Erik Carlson, CEO of Notified, said the rise of AI is changing where audiences encounter brand information. "PR teams are focused on earning attention with the right audience, but today that audience increasingly encounters information about a company through AI. This changes the work of public relations pros, but it does not replace the fundamentals. In the new answer economy, well-structured, accurate content still wins - now, it must be understood by both machines and humans."
Real-world applications from Ally, Chipotle and Nestlé
The report includes case studies from Ally Financial, Chipotle Mexican Grill, Ford Motor Company, Frantz Marketing Solutions, Nestlé and Sandy Hook Promise. These examples highlight approaches such as structuring content so AI systems can easily identify key facts, using proprietary data and first-party research to strengthen authority, and regularly updating material to stay relevant in AI-generated responses.
Gideon Fidelzeid, vice-president and editorial director of custom at PRWeek, said the framework offers practical value to communicators. "When I first learned about Notified's SOAR Content Framework, I immediately recognized its potential to help communicators meet the moment we're all in. I'm proud to play a part in producing a report that brings this thinking to life through real-world examples while clearly demonstrating how it can be applied."
Why this matters for marketing professionals
For marketing teams, the SOAR framework provides a concrete lens for evaluating content's AI discoverability. Each element - from structure to recency - maps directly onto tactics marketers already control. As AI platforms become a top source of brand exposure, applying these principles moves from a technical edge to a baseline requirement. Teams seeking to build these skills can find practical guidance in AI for Marketing training resources that address the same shift toward machine-first audiences.
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