OpenAI hosts NASCAR AI operations session at Forum event

NASCAR will discuss its real-world AI use in analytics, operations, and workforce training at an OpenAI virtual forum on April 9. The session features two NASCAR AI and analytics leaders showing how the organization structured adoption across teams.

Categorized in: AI News Operations
Published on: Apr 07, 2026
OpenAI hosts NASCAR AI operations session at Forum event

NASCAR to discuss AI operations strategy at OpenAI Forum

OpenAI will host a virtual session on April 9 examining how NASCAR applies AI across analytics, operations, and workforce training. The event, called The AI Pit Crew, features Rich Bowman, AI Operations Specialist at NASCAR, and Derek Thomas, Managing Director of Analytics at NASCAR.

The discussion will focus on practical deployment: how NASCAR uses AI in day-to-day operations, analytics workflows, and decision-making. The organization has introduced training and governance structures to guide adoption across teams while supporting performance and safety.

What operations leaders will see

NASCAR's analytics team will demonstrate live how AI tools accelerate routine work. The session will also cover how AI integrates into existing workflows and enables teams to work more efficiently across different operational areas.

A key topic: how early adopters can help scale AI usage across teams and how organizations can support employees in using these tools effectively.

Why this matters for operations professionals

NASCAR operates in a data-heavy, high-performance environment where decisions affect both speed and safety. The real-world example shows how AI adoption works in complex operations-not in theory, but in practice.

Operations leaders managing analytics workflows or considering AI adoption can learn from how NASCAR structured governance and training to support teams. The session is part of OpenAI's wider Forum series on practical industry applications.

For operations professionals looking to understand AI adoption in day-to-day work, explore AI for Operations or consider the AI Learning Path for Operations Managers.


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