OtterlyAI Opens Brand Visibility Data to Marketing Tools
OtterlyAI released three product updates that move brand visibility tracking out of its dashboard and into the tools marketing teams already use: a public API, a Claude skill, and a marketplace of 101+ workflows.
Until now, data on how a brand appears across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot stayed inside OtterlyAI's platform. The new API lets teams pull brand reports, search prompts, citations, and recommendation data programmatically and route it into reporting tools and automation workflows.
Claude Skill Surfaces Recommendations Without Switching Apps
The Claude skill brings the same data directly into Anthropic's Claude. Users can ask Claude to pull brand and domain performance, surface recommendations, and generate executive summaries without leaving the chat.
One workflow builds a content brief targeting search prompts where a brand currently misses from AI answers.
Marketplace Offers Pre-Built Workflows for Common Tasks
The OtterlyAI Marketplace launched with 100+ tested workflows spanning brand visibility checks, share of voice comparisons, citation gap analysis, geographic audits, and prompt research. Many connect directly to Claude, n8n, and other platforms.
Community members can submit their own workflows. OtterlyAI plans to review and publish submissions so the library grows from real use cases rather than internal development alone.
An MCP (Model Context Protocol) server is planned for release in the coming weeks, which will let AI agents connect to OtterlyAI data through a standard protocol.
Why This Matters for Marketing Teams
As AI search answers replace traditional links for a growing share of queries, teams need visibility into whether their brand appears in those answers, which sources AI engines cite, and where competitors show up instead.
OtterlyAI monitors tracked search prompts across major AI search platforms and reports on brand mentions, share of voice, brand coverage, citations, and a Brand Visibility Index.
Thomas Peham, CEO and co-founder of OtterlyAI, said: "AI Search is already a major channel for many brands. The API and the Claude Skill let people build with their visibility data directly. The Marketplace gives them a head start with workflows that already work."
The public API documentation is available at docs.otterly.ai. The Marketplace is live at otterly.ai/marketplace.
OtterlyAI was named a Cool Vendor in the 2025 Gartner Cool Vendors in AI in Marketing report and is a 2026 European Search Awards finalist for Best AI Search Software Solution.
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