PANDORA Inc. launched its AI public relations VTuber, "AI Uka Daiba," on July 2, 2026, assigning corporate communications duties to a character powered by artificial intelligence. The move shifts AI from a behind-the-scenes production helper to the public face of company announcements.
AI Uka Daiba is based on the character "Uka Daiba" from PANDORA's VTuber training project "Emergence Human Project." It runs on AI technology from TIGEREYE Co., Ltd. The company describes the concept as "An AI that borrows the form of an idol because it wants to understand the human heart."
What AI Uka Daiba will handle
The VTuber will operate continuously on YouTube, introducing various PANDORA projects. It will manage VTuber auditions, streamer recruitment, and event announcements. It will also share information about affiliated creators, merchandise, collaborations, and AI-powered VTuber management.
PANDORA's PR experiment
PANDORA said this initiative is "an attempt to use AI not just as a production assistant, but as a character-type AI public relations tool that handles corporate communications itself." The company plans to study how AI Daiba Uka communicates with fans and viewers, using those insights to refine future AI-driven PR efforts.
This move reflects a growing interest in AI for PR & Communications, where automated characters are taking on roles traditionally held by human spokespeople.
Why this matters for PR and communications professionals
For PR teams, AI Uka Daiba represents a concrete example of how AI can move beyond drafting press releases or analyzing sentiment. A 24/7 AI spokesperson changes the speed and scale of corporate messaging. It also raises questions about authenticity, crisis response, and audience trust that communications leads will need to address. Professionals can explore an AI Learning Path for Public Relations Specialists to understand how to integrate such tools into their strategy.
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