Perion adds AI planning to DOOH platform
Perion unveiled three new features for its programmatic digital out-of-home (DOOH) platform at WOO London, designed to consolidate campaign planning, activation and measurement into a single workflow.
The additions address operational friction in how DOOH campaigns are planned and executed. Traditionally, these stages run on separate systems with different teams managing each phase.
Conversational planning tool cuts manual work
Ask Perion is an agentic planning tool that lets media buyers create campaigns through natural language. A marketer enters budget, target markets, audience profiles and objectives in plain English.
The platform generates a structured media plan covering cities, venue types, formats, audience segments and publishers. Perion said the tool reduces manual planning and accelerates campaign development.
Guaranteed delivery moves into the platform
DOOH SOV (Share of Voice) brings guaranteed-delivery campaigns into Perion One. Publishers can now manage guaranteed share-of-voice and per-screen delivery within the same infrastructure used for programmatic transactions.
This eliminates the need for separate booking systems and parallel workflows. A significant portion of DOOH spending traditionally happens through direct deals between buyers and publishers outside programmatic channels.
Measurement integrated into execution
Curated Measurement connects planning inputs, delivery data and performance signals in one view. Rather than relying on post-campaign studies, advertisers and publishers see performance insights during execution.
The tool combines what was typically fragmented across multiple reports and systems.
End-to-end consolidation
The three additions reflect a broader shift toward consolidating DOOH operations. Buyers and publishers get greater efficiency, delivery control and access to performance data throughout the campaign lifecycle.
For marketing teams managing DOOH budgets, consolidation reduces handoffs between planning, buying and measurement teams. Learn more about AI agents and automation in marketing workflows, or explore AI for marketing applications.
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