PR Newswire will hold a virtual event on June 24 to help investor relations teams keep press releases and financial stories visible as AI-powered search gains traction among investors. Registration is now open for "The New IR Frontier: AI Search & Investor Engagement," a free webinar that starts at 11 a.m. Eastern.
Inside the June 24 Session
The webinar targets professionals responsible for investor communications, corporate affairs and executive visibility. It will examine how AI search engines and discovery platforms are changing the way shareholders and analysts find company information, and what IR teams can do now to update their content strategies.
Three Areas of Focus
- The evolution of AI search models and specific tactics for IR content optimization.
- How to tailor an IR communications strategy for the buy-side audience.
- Ways to bring corporate communications and social media teams into an omnichannel IR approach.
"The transformation brought about by AI in investor information consumption demands that IR teams proactively evolve their communication approaches to maintain visibility and credibility," said Glenn Frates, Regional Vice President at PR Newswire and a webinar speaker. "This session will help IR and corporate communications professionals understand how AI search is changing investor behavior and what they can do now to ensure their stories, data and corporate narrative are discoverable, trusted and part of the conversation."
Who You'll Hear From
Alongside Frates, the session features Ben Brown, Director of Customer Engagement at PR Newswire, and Howard Wang, Vice President of Investor Relations at MGM Resorts International. A recording will be made available for those who cannot attend live.
PR and communications professionals looking to strengthen their AI capabilities can follow an AI Learning Path for Public Relations Specialists that covers media outreach, content strategy, and brand communication-areas closely tied to the IR challenges discussed in the webinar.
Why this matters for PR and Communications Professionals
Investor relations is a specialized branch of communications, but the shift toward AI-driven discovery affects all press releases and corporate stories. The same optimization principles that keep an earnings release visible on AI search platforms also apply to product launches, crisis statements, and executive thought pieces. Understanding how AI processes and surfaces financial content gives PR teams a testing ground for tactics that will soon become standard across the industry. Those who adapt now can help their organizations ensure that the right audiences consistently find the right information.
Your membership also unlocks:
