PRWeek and Notified will host a webinar on Wednesday, June 17, 2026, to teach communications teams how to optimize content for AI search and citation. As platforms like ChatGPT and Claude increasingly act as information gatekeepers, brands risk losing visibility if their materials are not structured for machine readability and credibility.
Structuring content for AI visibility
The session will cover practical frameworks for making corporate content easy for AI systems to find, understand, and cite. Communications professionals will learn why original reporting and trusted sources now carry more weight in AI-generated responses. Professionals seeking to adapt their strategies can explore resources on AI for PR & Communications to build these foundational skills.
Expert perspectives on brand authority
The webinar features Erik Carlson, CEO of Notified, who has overseen the company's integration into the Equiniti organization. He will be joined by Susan Frantz, founder and CEO of Frantz Marketing Solutions, who has directed campaigns earning coverage in The New York Times and The Wall Street Journal.
Lisa Gibby, chief communications officer at Nestlé, will also speak. She brings over 30 years of experience managing global corporate communications, public affairs, and digital content strategies.
Why this matters for PR and communications professionals
If your content is not easy for AI systems to understand and trust, your brand may be ignored when customers, journalists, or investors search for answers. Adapting your workflow now ensures your organization maintains authority and discoverability as AI tools become standard gateways for information. Teams looking to formalize these skills can follow an AI Learning Path for Public Relations Specialists to develop the practices required for modern media outreach.
Your membership also unlocks:
