RAB Opens Registration for Four-Part AI Sales Webinar Series
The Radio Advertising Bureau has opened registration for a four-part webinar series running July through September that focuses on integrating specific AI tools into radio sales workflows. The sessions are free for RAB members and cover prospecting, copywriting, visibility, and impact measurement.
Dave Casper, RAB's senior vice president of Digital Services, and Jeff Schmidt, senior vice president of Professional Development, will host each session. The presentations include demos, peer insights, and real-world examples from broadcasters already using the tools.
Webinar Schedule
- July 8 - ProspectingPro
- August 5 - CopyWrite
- August 19 - AI Visibility Playbook for Radio
- September 9 - Why Radio Assistant
Casper said the series addresses how AI is changing sales work. "AI is reshaping how sellers research, prospect, and communicate," he said. "This series moves beyond theory and shows broadcasters practical ways to integrate these tools into their sales strategies."
Schmidt emphasized the focus on measurable outcomes. "This opportunity is about understanding where AI creates value within the sales process," he said. "Broadcasters will gain clarity on how these resources support prospecting, messaging, visibility, and demonstrating radio's impact."
Attendees will have access to recordings after each webinar. Sales professionals looking to build broader AI skills can also explore structured learning paths beyond these sessions.
Your membership also unlocks:
