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Raptive survey links visible sources to higher trust in AI answers
A Raptive survey finds users trust AI answers more when sources are clearly shown, so teams should verify and display where information comes from.
A new survey from Raptive indicates that the visibility of a source directly shapes how much users trust AI-generated answers. Respondents reported much higher trust when AI answers cited familiar experts or publishers, rather than presenting information without clear attribution.
For professionals in communications, marketing, and writing, the finding points to a practical requirement: make provenance visible. Teams should design verification workflows that check and display the origin of information, instead of treating fluent AI answers as self-authenticating. The emphasis is on process, not on assuming that a well-written output is inherently credible.
Source: https://dailyaibrief.com