RealReports is rolling out a new AI-driven platform Monday that proactively identifies business opportunities for real estate agents, from prospecting campaigns built around past closings to post-sale homeowner follow-ups. The overhaul, called the Business Momentum Engine, puts the company's AI assistant Aiden at the center of its toolkit with a mandate to surface potential deals before an agent thinks to look for them.
The launch comes as the housing market contracts and agents face rising costs. Existing-home sales fell from 6.12 million in 2021 to 4.06 million in 2025, a decline of roughly 34%. Last year, the typical agent completed just nine transaction sides, while median business expenses jumped 19% to $9,530.
"If you're going to introduce something new, it really needs to answer the question of 'Where am I getting new business?' or 'How am I getting business to move forward?'" said co-founder and COO Zach Gorman.
Prospecting from past closings
In a demonstration, Aiden used a past closing to identify 87 prospects in the surrounding area, then proposed a direct-mail campaign with a total cost under $100. The AI prepared the targeting and postcard copy, then stopped before spending any money so the agent could approve it.
Gorman argues that agents shouldn't spend their time running searches manually. "If I go to 90 or 100 agents and say, 'Would you rather [the AI] run your prospecting searches, versus you sit there and click the buttons?' The vast majority of them are going to be like, 'Well, my time is worth a lot, and that's not where I want to spend my time.'"
The prospecting push addresses a real cost pressure. According to a 2025 NAR survey, 19% of agents spend more than $500 a month on lead generation, and 24% spend more than $500 monthly on technology for their individual businesses.
AI beyond content generation
Most agents already use AI, but for narrow tasks. A 2026 Delta Media Group survey of more than 100 brokerage leaders found 97% said their agents were using AI, with 82% citing listing descriptions and 74% other content creation.
RealReports is positioning Aiden differently. The assistant sits on top of the company's property database, which draws from more than 100 data providers and is continually cleaned and reconciled. Gorman calls it the "highest fidelity corpus of property data that exists."
"Without data, I don't care what tools you have or what AI wrapper or harness you have," he said. "It's all just theatrics at a certain point."
The distinction matters because consumers increasingly have their own AI access. A Florida homeowner made national news in March after saying ChatGPT helped him sell his home for $954,800 without a listing agent. While 88% of buyers still purchased through an agent or broker last year, the trend points to a shift: if clients can research properties themselves, access to information alone becomes a weaker value proposition.
For agents looking to build practical AI skills, resources like this AI Learning Path for Real Estate Brokers cover the specific workflows where these tools apply. Broader AI for Real Estate & Construction coverage tracks how the industry is adopting the technology.
Mining the post-close relationship
RealReports' Pulse product targets the period after a deal closes. Aiden can enroll clients in continuing property updates that combine refreshed information about the home with documents from the transaction.
That could mean flagging an unfinished item from an inspection report, such as attic insulation that still needed replacing, months after closing. There is real money attached to acting on that information: homeowners can save an average of 15% on heating and cooling costs by air sealing their homes and adding insulation, according to EPA estimates.
"Just like Aiden can surface opportunities to me as a practitioner, it can surface opportunities to a homeowner for how to better live in their house and the things that they should be knowing," Gorman said.
The post-close relationship is critical to an agent's bottom line. The typical agent got 28% of business from repeat clients and another 22% from referrals from past clients last year. Among agents with at least 16 years of experience, those two sources accounted for 81% of business combined.
"They work so hard to get these clients, get them over the line, and then they leave the ripest, juiciest fruit on the vine to rot," Gorman said.
The suite will roll out Monday through participating MLSs and brokerages and will also be available directly to individual agents. Pricing varies by access point and product.
Why this matters for real estate and construction professionals
The takeaway for agents isn't that AI will replace them - it's that the bar for what they bring to a transaction is rising. When clients can run their own property research, the agent's edge comes from better data and professional judgment layered on top of it. Tools like Aiden automate the prospecting and follow-up work that consumes time and money, freeing agents to focus on the parts of the job that can't be automated. In a market where transaction volume is down a third from 2021, that efficiency is the difference between spending on lead generation and spending on relationships that already exist.
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