Risely Marketing, a Plano-based digital agency, has added AI Search Optimization, Google AI Overview optimization, and paid Meta advertising to its service lineup, a move that reflects the changing ways consumers find local businesses. As AI-powered tools like ChatGPT and Perplexity gain traction and social platforms influence purchase decisions, the agency aims to ensure clients show up wherever buyers start their search.
The agency reports that its strategies have generated more than $65 million in additional client revenue, produced over 2.55 million qualified leads, and maintained a 93% client retention rate. Those numbers underscore a track record of measurable growth, not just promises.
Consumer discovery is shifting
Traditional SEO is no longer the only path to visibility. Consumers now ask Google AI Overviews, ChatGPT, and Perplexity for recommendations, while Facebook and Instagram introduce brands to users before they even search. "Local businesses can't rely on traditional SEO alone anymore," said Ben Wright, Founder of Risely Marketing. "Customers are finding companies through AI-generated answers, social media, and multiple digital touchpoints before they ever visit a website. Our job is to make sure our clients are visible wherever those conversations happen."
Optimizing for AI-generated recommendations
Risely's AI Search Optimization service works to strengthen the signals that AI models use to identify trustworthy companies: authoritative content, topical expertise, website structure, local SEO, review profiles, and other credibility markers. The agency also offers Google AI Overview optimization to boost the likelihood of appearing in AI-generated summaries that now surface for many queries. Properly structured and recognized as an authority, a business can earn AI-driven visibility without clinging to traditional ranking positions.
Capturing demand with paid social
Beyond organic AI visibility, Risely manages paid Meta campaigns on Facebook and Instagram to capture existing demand and build brand awareness, then uses remarketing to reconnect with prospective customers. "Our approach is simple," Wright said. "Whether someone discovers a business through ChatGPT, Google's AI Overview, Facebook, Instagram, or a traditional Google search, we want our clients to be the company they find and trust."
The agency, formerly known as Today's Local Media, continues to serve businesses across the U.S., with a focus on home service companies. Its full suite includes SEO, paid ads, web design, reputation management, local SEO, content marketing, and conversion rate optimization.
Why this matters for marketers
The consumer shift toward AI-powered discovery and social media means marketing teams must expand their visibility strategies beyond traditional search. Signals that matter for AI recommendations - topical authority, structured content, and review strength - are different from old-school ranking factors. Marketers who build expertise in these areas can position their companies at the start of the buying journey. For those who want to deepen their understanding, resources on AI for Marketing offer insights into campaign optimization and AI-driven strategies, while the AI Learning Path for SEO Specialists provides step-by-step training on the same techniques that are now table stakes for search visibility.
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