Saamana launches Marathi media’s first AI news anchor ‘Tejasvi AI’

India’s Marathi Media Debuts Its First AI News Anchor

Shiv Sena (UBT) leader and executive editor of Saamana, Sanjay Raut, has announced the launch of Marathi media’s first Artificial Intelligence (AI) news anchor. Named Tejasvi AI, this virtual presenter will deliver news updates on Saamana’s YouTube channel.

Dressed in a black suit, Tejasvi AI is designed to look like a man in his late twenties or early thirties, featuring a sharp nose and jawline. This marks a notable step in Marathi media, reflecting growing interest in AI-driven content delivery.

Why This Matters for PR and Communications Professionals

AI anchors like Tejasvi AI represent a shift in how media outlets engage with audiences. For PR and communications experts, understanding and integrating AI tools can improve how messages are crafted and delivered.

Sanjay Raut emphasized the importance of upskilling in AI, warning that those who don’t adapt risk losing out on future job opportunities. This advice holds particular weight for professionals looking to stay relevant in a changing media landscape.

AI Anchors: A Growing Trend

Media organizations globally and across India have started using AI anchors to deliver news. These virtual presenters can provide consistent, 24/7 news updates without the typical constraints of human anchors.

For those in PR and communications, following this trend is crucial. It offers new avenues for storytelling and audience engagement, while also highlighting the need to understand AI’s capabilities and limitations.

Learn AI Skills to Stay Ahead

With AI’s growing presence in media, professionals should consider building AI-related skills. Training in AI can help enhance content creation, media monitoring, and strategic communications.

For practical AI learning resources and courses, visit Complete AI Training. They offer a variety of courses tailored to different skill levels and job roles.

Key Takeaways for Communication Teams

• AI anchors like Tejasvi AI are becoming part of mainstream media content delivery.
• Understanding AI tools is essential to remain competitive in PR and communications.
• Upskilling in AI can open new opportunities and prevent job displacement.
• Explore AI training platforms to keep your skills current and relevant.

As AI technology continues to integrate into media, being proactive about learning and adaptation will benefit communication professionals aiming to maintain influence and effectiveness.