Sabre Hospitality Unveils SynXis Concierge.AI Upgrades to Boost Hotel Efficiency and Direct Bookings

Sabre Hospitality Unveils Enhanced SynXis Concierge.AI to Streamline Hotel Operations and Boost Direct Bookings

Sabre Hospitality has upgraded its SynXis Concierge.AI platform, integrating advanced AI features directly into the SynXis Booking Engine. This update transforms how hotels engage with guests across websites, email, social media, and voice channels, delivering real-time, intelligent support that creates a smooth and unified guest experience.

Scott Wison, President of Sabre Hospitality, shared that after a year of using SynXis Concierge.AI for customer care, the company is now rolling out early adopter testing within the booking engine. Soon, hoteliers will access Concierge.AI through the Community Portal, enabling effortless self-service. This deep integration ensures a seamless, elevated experience for guests while offering operational benefits for hotels.

Centralized Inbox for Scalable, Personalized Guest Interaction

The platform introduces a centralized inbox that helps hotels manage and personalize guest communications at scale. By collecting and analyzing data, hotels gain actionable insights that help increase conversion rates, improve guest satisfaction, and streamline workflows. This solution is flexible enough for hotel chains, individual brands, or single properties, allowing full control over digital voice and identity.

AI-Powered Booking Agent for Instant Guest Assistance

The new Booking Agent is a sophisticated chatbot embedded within the SynXis Booking Engine. Supporting more than 50 languages, it answers guest inquiries instantly, offers recommendations, and facilitates room bookings. This feature reduces booking abandonment and increases direct bookings by providing fast, accurate, and relevant assistance regardless of time zones or language barriers.

Email Automation for Faster, Targeted Communication

Using generative AI, the email automation tool handles large volumes of inbound messages by extracting key details like travel dates and preferences. It then crafts customized responses and offers, speeding up reply times and improving targeting accuracy. This reduces manual workload for staff and ensures guests receive quick, relevant communication that enhances satisfaction.

Social Connect for Unified Management of Social Media Channels

Social Connect integrates Facebook, Instagram, Messenger, and WhatsApp Business into a single platform. Hotels can manage and respond to guest messages across all major social channels through a unified inbox. This feature improves response speed and accuracy, aligns with brand messaging, and provides insights into guest sentiment and engagement trends. The result is stronger online presence and higher guest trust.

Voice Connect Offers 24/7 AI-Powered Phone Support

Voice Connect brings an AI-driven phone agent that integrates with existing hotel telephone systems. It handles routine inquiries, reservations, and call routing around the clock, reducing the load on front desk staff while providing guests with prompt and consistent service. This adds convenience for guests who prefer voice communication without sacrificing efficiency.

Modular Design for Flexible, Brand-Consistent Deployment

SynXis Concierge.AI’s modular design lets hotels implement features at the chain, brand, or property level. Each module can be customized to match the hotel's tone, style, and operational needs. This flexibility supports consistent service delivery and brand storytelling while allowing local adjustments where necessary.

Meeting Modern Guest Expectations with Scalable AI

With travelers expecting fast, seamless service throughout their journey, these AI enhancements help hotels deliver that at scale. The platform’s ability to unify email, voice, social media, and web interactions under one intelligent system provides operational efficiencies and supports revenue growth by increasing direct bookings and guest engagement.

Sean Seah, Senior Vice President for Strategy, Technology, and Innovation at Langham Hospitality Group, emphasized how SynXis Concierge.AI improves handling multilingual queries and booking requests without losing the personal touch that defines their service.

Amy Read, Vice President of Innovation at Sabre Hospitality, noted that the platform balances automation with personalization, enabling hotels to maintain their brand voice while scaling service and improving efficiency. This approach helps hotels control their digital narrative while meeting traveler demands efficiently.

For operations teams, the enhanced SynXis Concierge.AI platform offers practical tools to reduce manual tasks, improve guest communication, and drive direct bookings—all while maintaining brand consistency and delivering a high-quality guest experience.