Samsung Launches Digital Finance+ for Bespoke AI Appliances, Making Premium Tech More Accessible in India

Samsung Launches Samsung Finance+ for Bespoke AI Appliances in India

Samsung, India’s leading consumer electronics brand, has expanded its digital lending program, Samsung Finance+, to cover its range of Bespoke AI Appliances. Developed by Samsung’s R&D teams in Bangalore and Delhi, this financing solution offers a fully digital process with loan approvals in as little as 15 minutes.

The service aims to simplify the purchase of AI-enabled refrigerators, washing machines, and air conditioners by providing a seamless, quick, and paperless financing experience. This makes premium Samsung appliances more accessible to Indian consumers.

Boosting Financial Inclusion with Simple Credit Access

Samsung Finance+ is focused on financial inclusion by offering easy credit options that require minimal documentation. The program partners with DMI Finance, a specialist in digital lending solutions, to ensure fast and smooth loan processing.

This partnership enables consumers to get immediate access to credit, which helps in acquiring Samsung’s latest AI appliances without financial hurdles.

How Samsung Finance+ Works

• Consumers can apply for loans through the Samsung website or at retail outlets.
• At retail stores, customers submit their electronic documents for KYC verification at a designated Samsung Finance+ desk.
• Once verification and credit scoring are complete, loans are approved within 15 minutes.
• Flexible EMI plans are available, allowing consumers to select payment terms that fit their budgets.

This streamlined, paperless process ensures customers can quickly purchase their desired Samsung appliances without financial strain or delays.

Samsung's Commitment to Accessible Technology

Samsung’s leadership emphasizes their commitment to making premium technology accessible across India. By integrating digital innovation with straightforward financing, Samsung Finance+ helps consumers upgrade their homes with AI-powered appliances efficiently and affordably.

This initiative reflects a practical approach to bridging the gap between technology affordability and consumer needs in the Indian market.