Samsung SDS to distribute OpenAI's ChatGPT Edu across South Korean institutions
Samsung SDS has secured distribution rights for ChatGPT Edu, OpenAI's education-focused platform, expanding the company's foothold in South Korea's AI market beyond enterprise clients.
The agreement builds on Samsung SDS's existing partnership with OpenAI. The company became the first official reseller of ChatGPT Enterprise in South Korea in late 2025 and has since signed multiple enterprise contracts across industries.
What ChatGPT Edu offers
ChatGPT Edu includes writing assistance, coding support, data analysis, and tools for building customized chatbots. The platform is built around a privacy-first model: student and faculty interactions are not used to train OpenAI's AI models.
For institutions managing sensitive data, this privacy guarantee addresses a core concern when adopting AI tools in learning environments.
Pilot program underway
Samsung SDS has launched a proof-of-concept with the National Korea Broadcasting and Communications University. The pilot is expected to reach approximately 90,000 users-students, professors, and administrative staff.
The deployment will test how AI tools affect learning outcomes, reduce administrative workload, and increase overall academic productivity.
Broader market context
AI for Education is growing rapidly across Asia-Pacific as institutions adopt digital tools to enhance teaching. Samsung SDS's move reflects how global AI providers are partnering with local technology firms to ensure compliance, effective deployment, and scalability in regional markets.
The company is now positioned across both enterprise and education sectors in South Korea, with the ability to serve institutions of varying sizes and needs.
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