SeatGeek has rolled out Ask SeatGeek, a conversational AI search feature that lets ticket buyers describe what they're looking for in plain language and get tailored results. The feature, announced Wednesday, is designed to help fans find events without sifting through filters and categories.
The company used "popular outdoor concerts this week for under $100" as an example of the kind of query the tool can handle. Ask SeatGeek draws on the platform's seat-level data, including price, location, sightlines and seat perks, to generate detailed answers.
"We've spent 17 years organizing the details that matter when someone chooses a ticket-from price and location to sightlines and seat perks," said Jack Groetzinger, co-founder and CEO of SeatGeek. "Ask SeatGeek gives fans a simpler way to use that information: ask a question in their own words and get an answer they can act on."
Building on existing AI integrations
The launch extends SeatGeek's earlier AI work. In March, the company became the first ticketing platform to bring both primary tickets and resale inventory into a single ChatGPT experience. It has since brought that same search intelligence to Google's agentic AI search and to Spotify.
Ask SeatGeek now brings that capability directly into the marketplace, putting the company's verified, seat-level data to work answering questions inside the platform itself.
The move is part of a broader push by SeatGeek to rethink the live entertainment experience around identity, payments and real-time personalization, Brannon Desseyn, the company's product manager, said in an interview in May. SeatGeek has been testing a pilot program with Cleveland Cavaliers fans during the NBA playoffs, sending select fans a push notification with a $10 concession credit redeemable via Apple Wallet or Google Wallet.
The pilot's focus on reducing friction reflects a larger shift in sports and entertainment venues, where teams and arena operators see themselves as curators of premium, all-day experiences that blend hospitality, commerce and entertainment.
Payment cost improvements for partners
Earlier this month, SeatGeek announced that its partner organizations can now access Priority Commerce's payment capabilities, including support for Level III transaction data. That lets them lower payment processing costs by accessing reduced interchange rates on eligible commercial card transactions.
Why this matters for hospitality and events professionals
For event organizers and venue operators, Ask SeatGeek signals that ticket discovery is shifting from browse-and-filter interfaces to natural language queries. That changes how events need to be described and categorized in ticketing systems - if a fan asks for "outdoor concerts under $100," the platform needs accurate, structured data to deliver a useful answer.
The payment side matters too. Lower interchange rates on commercial card transactions directly reduce costs for venues and organizers, and the shift toward wallet-based concessions points to a future where the ticket, the payment method and the in-venue experience are connected. Professionals in AI for Hospitality & Events should watch how these tools change both the fan experience and the operational backend that supports it.
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