Seattle startup Vieu launched its Business Graph on Tuesday, a live map of trusted relationships designed to replace cold outreach with warm introductions for B2B sales, marketing, recruiting, and fundraising. The 40-person company, which raised an $11 million seed round in October 2024, has already signed more than 100 enterprise customers, including well-known brands.
How the Business Graph maps real connections
Unlike LinkedIn, which relies on self-reported connections, the Business Graph maps relationships based on observed signals such as shared work history, co-authored research, board affiliations, and joint ventures. The system builds a network of verifiable ties rather than a collection of accepted connection requests. Vieu says the graph can be queried directly by AI assistants like Anthropic's Claude and Google's Gemini, and it integrates with CRM, email, and Slack.
Sales use cases: introductions, reference checks, and real network visibility
Common applications include identifying someone who can make a warm introduction to a decision-maker at a target account, quietly checking references on a job candidate, and separating LinkedIn connections a salesperson actually knows from those they simply accepted. The graph surfaces the relationships that matter for closing deals and vetting talent.
Sales representatives looking to build skills in AI-driven relationship mapping might explore AI for Sales Representatives courses.
Pricing and competition
The company charges a platform fee for access to the Business Graph plus outcome-based pricing tied to specific use cases like sales, recruiting, and fundraising. CEO Samir Manjure said Vieu still has the majority of its seed round in the bank and has not raised new funding. The product competes with sales-intelligence tools like ZoomInfo and Outreach, and overlaps with LinkedIn's Sales Navigator.
Why this matters for sales professionals
Cold outreach is getting harder, and response rates continue to drop. The Business Graph gives sales teams a way to find and activate warm introductions at scale, cutting through the noise of unverified networks. For reps who rely on LinkedIn for prospecting, a tool that distinguishes real relationships from superficial connections can shorten sales cycles and improve conversion rates.
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