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Singapore's Protaigé launches AI marketing platform with Maia as its AI account director

Singapore startup Protaigé launched Maia on May 21, an AI system that runs marketing campaigns end-to-end across email, WhatsApp, Slack, and video. It coordinates nearly 200 tools and has onboarded over 1,000 brands since beta.

1 min read
Marketing

Autonomous AI marketing platform Protaigé launches with Maia

Protaigé, a Singapore-based startup, launched Maia on May 21, an AI system designed to orchestrate marketing campaigns end-to-end. The platform operates inside the channels marketers already use-email, WhatsApp, Slack, and video meetings-rather than requiring teams to adopt another tool.

Marketing teams face pressure to produce multi-channel campaigns faster than traditional workflows allow. Protaigé addresses this by automating campaign execution while keeping output consistent with brand guidelines through what the company calls Brand DNA technology, which encodes strategy, voice, and governance rules.

The system coordinates nearly 200 marketing tools across 30 categories. It can produce localized campaign assets in minutes instead of weeks, according to the company, while performance data feeds back into future optimization.

Chrissy Lim, co-founder and CEO, said: "Many AI tools solve individual tasks but add complexity for teams to manage. Protaigé removes that friction by orchestrating execution as one system."

What Maia does

Maia collaborates on briefs, formulates strategy from live market intelligence, produces campaign assets, and executes across platforms teams already use. It handles execution work while marketers focus on strategy and creative decisions.

The company has onboarded over 1,000 brands since beta testing. Protaigé raised $1 million in funding and won Best Newcomer at the Global Startup Awards, plus a top-five ranking on Product Hunt.

Who built it

Protaigé was founded by industry veterans with experience at agencies and global campaigns for brands including Adobe, SAP, and Coca-Cola. The advisory board includes marketing leaders from global platforms and consultancies.

For marketers looking to understand how AI fits into campaign workflows, read more on AI for Marketing and AI Agents & Automation.

More information: www.protaige.com

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