Social Panga, the digital-first marketing agency co-founded by Gaurav Arora and Himanshu Arora, has launched intoai.studio, a dedicated AI-powered creative vertical. The studio is already working with brands including Hyundai, Bosch, and Nestle Maggi, signaling early traction for AI-integrated creative services.
The studio operates on the belief that original thinking starts with human curiosity, instinct, and taste. AI, when applied correctly, strengthens ideas rather than replacing them. It focuses on accelerating research, sharpening insights, and speeding execution - freeing creative teams to spend more time shaping ideas and refining craft.
What the studio offers
Intoai.studio provides a range of AI-powered solutions for brand content. The lineup includes AI films, performance-driven creative assets, always-on content production, and AI avatars that can evolve into long-term brand IP. It also handles AI-led song production and AI-powered product photoshoots.
How it integrates into creative work
The differentiator is not just the use of AI, but how it is woven into the creative process. The studio builds consistency, scalability, and adaptability into brand storytelling from the start. This approach moves beyond one-off AI experiments to repeatable, production-grade output.
Himanshu Arora, Co-Founder of Social Panga, said, "intoai.studio is designed to bridge the gap between what brands need to say and the speed at which the world moves. We are combining AI with human creativity to build content that not only drives visibility but delivers tangible business impact."
Gaurav Arora, Co-Founder, added, "We have always believed in deep vertical expertise and evolving with market dynamics. intoai.studio is a natural extension of this philosophy, bringing together data, creativity, and authenticity to drive meaningful engagement for brands. With intoai.studio, we are strengthening our integrated ecosystem, complementing the production excellence of The Yellow Shutter and the influencer reach of The Viral Union to elevate brand storytelling and campaign impact."
Why this matters for creatives
For creative professionals, the launch of a dedicated AI studio inside an established agency signals that AI skills are moving from experimental to operational. Brands are paying for AI-augmented work now, not in some future state. Creatives who learn to direct AI tools for film, asset production, and avatar development will be positioned for roles that demand both human judgment and computational speed. The early client list - spanning automotive, consumer goods, and financial services - shows that demand spans sectors and is not limited to tech-forward brands.
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