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Spekit CEO Melanie Fellay speaks at Forrester B2B Summit on closing the gap between AI investment and sales performance

Spekit CEO Melanie Fellay is presenting at the Forrester B2B Summit this week, addressing why heavy AI spending often fails to improve sales rep performance. The company is also demoing its platform at Booth #136.

1 min read
Sales

Spekit Targets Sales Performance Gap at Forrester Summit

Spekit is presenting at the Forrester B2B Summit this week, with CEO Melanie Fellay leading a session focused on closing the gap between AI spending and actual sales rep results. The company has a booth on the exhibition floor and a speaking slot on the event's Spotlight Stage.

The session addresses a specific problem for sales leaders: companies invest heavily in AI tools but struggle to translate that investment into measurable performance gains for their teams. Spekit's platform targets this disconnect by focusing on what the company calls "rep acceleration" - using AI to improve how individual salespeople work.

Booth #136 will feature live product demonstrations, giving enterprise buyers and sales practitioners a chance to see the platform in action. For Spekit, the event serves multiple purposes: building brand awareness, generating leads, and developing partnerships within the sales enablement market.

The company's participation signals where B2B organizations are directing budget and attention. Sales productivity remains a top spending priority, especially as companies seek returns on their AI investments. Events like this one typically draw decision-makers looking for concrete solutions rather than experimental tools.

Sales professionals evaluating AI tools should focus on how any platform addresses the core challenge: Does it actually improve rep performance, or does it add work? AI for Sales resources can help teams understand which tools deliver measurable results. For those looking to build skills directly, an AI Learning Path for Sales Representatives provides structured guidance on applying AI effectively in your role.

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