Sports Emotion adopts AI platform for smarter inventory and operations

Sports Emotion Adopts AI to Streamline Inventory and Operations

Sports Emotion, a leading Spanish multi-brand sportswear group, has launched a new AI-driven merchandising platform to improve its in-season inventory management and operational efficiency. This step aims to boost product availability across stores and online channels, reduce excess stock, and enhance profit margins.

The company partnered with Nextail, a merchandising software provider, to deploy this platform. With over 30 stores across Spain, Portugal, and Italy, Sports Emotion expects the system to offer real-time inventory visibility, advanced demand forecasting, and automated store-level decision-making.

Improving Operational Performance with AI

The platform delivers intelligent reporting and standardised processes that cut down manual tasks, helping teams make data-driven decisions more quickly and at scale. This means better availability of both seasonal and core products and a more responsive supply chain.

Alfonso Lamarca, Sports Emotion's chief commercial officer, highlighted the need to evolve inventory management for growth. He noted that the platform would not only improve margins but also transform day-to-day operations.

Context: Retail Industry’s Shift Toward AI

This move by Sports Emotion reflects a broader shift in retail towards AI and data capture technologies to enhance operational efficiency. For example:

• Walmart recently extended its partnership with Scandit, a smart data capture company, to speed up and improve accuracy in employee and customer-facing applications.
• Amazon has introduced three AI-powered tools focused on parcel packaging, delivery, and supply chain forecasting, aiming to streamline operations and improve customer service.

Retail operations professionals looking to understand how AI can optimize inventory and operational workflows may find relevant resources and training at Complete AI Training.